Fizz Experience Limited - Limited company accounts 18.2

Fizz Experience Limited - Limited company accounts 18.2


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REGISTERED NUMBER: 02031289 (England and Wales)















STRATEGIC REPORT, REPORT OF THE DIRECTORS AND

FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2018

FOR

FIZZ EXPERIENCE LIMITED

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)






CONTENTS OF THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2018




Page

Company Information 1

Strategic Report 2

Report of the Directors 4

Report of the Independent Auditors 6

Statement of Comprehensive Income 8

Statement of Financial Position 9

Statement of Changes in Equity 10

Notes to the Financial Statements 11


FIZZ EXPERIENCE LIMITED

COMPANY INFORMATION
FOR THE YEAR ENDED 31 MARCH 2018







DIRECTORS: D W Pinner
D R Curtis





SECRETARY: D W Pinner





REGISTERED OFFICE: The Atrium
Curtis Road
Dorking
Surrey
RH4 1XA





REGISTERED NUMBER: 02031289 (England and Wales)





AUDITORS: Vista Audit LLP
Chartered Accountants
Statutory Auditor
Chancery House
3 Hatchlands Road
Redhill
Surrey
RH1 6AA

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2018

The directors present their strategic report for the year ended 31 March 2018.

PRINCIPAL ACTIVITIES AND REVIEW OF BUSINESS
The principal activity of the company during the year was that of the provision of promotion and demonstration services.

The business has continued to deepen its relationships with existing long standing customers. Growth is an organisation
goal but the directors are focussed on ensuring it is never at the expense of current operations.

The company's growth performance was recognised as it became a finalist in The 2017 Surrey Super Growth Awards.

The directors are closely involved in the day to day running of the business and whilst pleased with progress will not
become complacent and continue to look at ways to improve performance. The directors continue to monitor costs and
look at ways in which to minimise these.

The directors consider the principal risks and uncertainties facing the business to be:

1. Exposure to bad debts

The directors minimise the exposure to this risk by regular management reviews of trade debts and the credit worthiness
of key customers.

2. Economic recession/worsening financial markets

The company operates with low fixed overheads so it is able to respond quickly to changes in the economic
environment.

FINANCIAL RISK MANAGEMENT
The company's working capital requirements are met principally out of its invoice discounting arrangement. The
company's key financial risks and the measures taken to mitigate them are outlined below:

Price risk
Due to the nature of the financial instruments used by the company there is no exposure to price risk.

Interest rate risk
The company's interest rate exposure arises mainly from its interest-bearing borrowings. The company regularly reviews
its funding arrangements to ensure they are competitive within the marketplace.

Credit risk
The company manages its exposure to risk from credit sales by the terms of its invoice discounting facility and through
continuous monitoring of new and existing customers credit worthiness, taking into account customer protection limits.

Liquidity/cashflow risk
Cash flow has been improved significantly since last year reducing immediate cash flow and liquidity risks. The
directors monitor cash flow carefully, and the company has agreed overdraft facilities with its bankers in order to
manage cash flow fluctuations.


FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

STRATEGIC REPORT
FOR THE YEAR ENDED 31 MARCH 2018

KEY PERFORMANCE INDICATORS
The company uses a series of key performance indicators to monitor the performance of the business. They include, but
are not limited to, the following;

a) the number of demos achieved
b) the gross profit margin
c) the net profit and net profit margin

2018 2017
Number of Demos 72,364 73,573

Gross Profit Margin 14.64% 14.64%

Net Profit Margin 1.49% 2.34%

The number of demos has decreased due to the introduction of dual demonstrations in the current year, this is where two
products are demonstrated together to maximise the experience of service users.

Turnover from demonstration services has increased by £13,225 despite the number of demos decreasing.

Net profit margin has decreased as the company has written off bad debts totalling £172,981 from its wholly owned
subsidiary. If we exclude this one off transaction, the net profit margin has in fact increased by 18% to 2.78%, good cost
budgeting control is the main driver behind this increase.

Debtor days
Debtor days have decreased to 43 (2017: 48) as a result of good debt management procedures.

ON BEHALF OF THE BOARD:





D W Pinner - Director


10 December 2018

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 MARCH 2018

The directors present their report with the financial statements of the company for the year ended 31 March 2018.

PRINCIPAL ACTIVITY
The principal activity of the company in the year under review was that of promotions and demonstrations services.

DIVIDENDS
Interim dividends were issued during the year on 31 March 2018 as follows:

Ordinary 20p per share £555 per share Paid on 23 March 2018

The total distribution of dividends for the year ended 31 March 2018 is £50,000.

RESEARCH AND DEVELOPMENT
The company continued its investment in research and development during the year. Further costs in respect of this have
been capitalised in the balance sheet. The amount capitalised in the year was £133,737.

FUTURE DEVELOPMENTS
The directors are confident that with continued investment to improve efficiencies and reduce costs in 2018/19 the
business will continue to go from strength to strength.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 April 2017 to the date of this report.

D W Pinner
D R Curtis

Other changes in directors holding office are as follows:

Mrs J F Pinner ceased to be a director after 31 March 2018 but prior to the date of this report.

GOING CONCERN
The company meets its day-to-day working capital requirements through its cash reserves. The company's forecasts and
projections, taking account of reasonable changes in trading performance, show that the company is able to operate
within the level of its current facilities and has adequate resources to continue in operational existence for the
foreseeable future. The company therefore continues to adopt the going concern basis in preparing its financial
statements.

DISABLED EMPLOYEES
The company gives full consideration to applications for employment from disabled persons where the requirements of
the job can be adequately fulfilled by a handicapped or disabled person. Where existing employees become disabled, it
is the company's policy wherever practicable to provide continuing employment under normal terms and conditions and
to provide training and career development and promotion to disabled employees wherever appropriate.

EMPLOYEE INVOLVEMENT
During the year, the policy of providing employees with information about the company has been continued through
internal media methods in which employees have also been encouraged to present their suggestions and views on the
company's performance. Regular meetings are held between local management and employees to allow a free flow of
information and ideas. Certain employees participate directly in the success of the business through the company's profit
sharing schemes.

DISCLOSURE IN THE STRATEGIC REPORT
The company has chosen in accordance with Section 414C(11) of the Companies Act 2006 (Strategic Report and
Directors' Report) Regulations 2013 to set out within the company's Strategic Report the Company's Strategic Report
Information Required by Schedule 7 of the Large and Medium Sized Companies and Groups (Accounts and Reports)
Regulation 2008. This includes information that would have been included in the business review and details of the
principal risks and uncertainties.


FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

REPORT OF THE DIRECTORS
FOR THE YEAR ENDED 31 MARCH 2018

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements
in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors
have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting
Practice (United Kingdom Accounting Standards and applicable law), including Financial Reporting Standard 102 'The
Financial Reporting Standard applicable in the UK and Republic of Ireland'. Under company law the directors must not
approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the
company and of the profit or loss of the company for that period. In preparing these financial statements, the directors
are required to:

- select suitable accounting policies and then apply them consistently;
- make judgements and accounting estimates that are reasonable and prudent;
- prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will
continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the
company's transactions and disclose with reasonable accuracy at any time the financial position of the company and
enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for
safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud
and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act
2006) of which the company's auditors are unaware, and each director has taken all the steps that he ought to have taken
as a director in order to make himself aware of any relevant audit information and to establish that the company's
auditors are aware of that information.

AUDITORS
The auditors, Vista Audit LLP, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





D W Pinner - Director


10 December 2018

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
FIZZ EXPERIENCE LIMITED

Opinion
We have audited the financial statements of Fizz Experience Limited (the 'company') for the year ended 31 March 2018
which comprise the Statement of Comprehensive Income, Statement of Financial Position, Statement of Changes in
Equity and Notes to the Financial Statements, including a summary of significant accounting policies. The financial
reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting
Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and
Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 March 2018 and of its profit for the year then
ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law.
Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the
financial statements section of our report. We are independent of the company in accordance with the ethical
requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard,
and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to
you where:
- the directors' use of the going concern basis of accounting in the preparation of the financial statements is not
appropriate; or
- the directors have not disclosed in the financial statements any identified material uncertainties that may cast
significant doubt about the company's ability to continue to adopt the going concern basis of accounting for a period
of at least twelve months from the date when the financial statements are authorised for issue.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic
Report and the Report of the Directors, but does not include the financial statements and our Report of the Auditors
thereon.

Our opinion on the financial statements does not cover the other information and we do not express any form of
assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing
so, consider whether the other information is materially inconsistent with the financial statements or our knowledge
obtained in the audit or otherwise appears to be materially misstated. If, based on the work we have performed, we
conclude that there is a material misstatement of this other information, we are required to report that fact. We have
nothing to report in this regard.

Opinion on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the
financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal
requirements.

REPORT OF THE INDEPENDENT AUDITORS TO THE MEMBERS OF
FIZZ EXPERIENCE LIMITED


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit,
we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you
if, in our opinion:
- adequate accounting records have not been kept, or returns adequate for our audit have not been received from
branches not visited by us; or
- the financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page five, the directors are responsible
for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such
internal control as the directors determine necessary to enable the preparation of financial statements that are free from
material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a
going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of
accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic
alternative but to do so.

Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from
material misstatement, whether due to fraud or error, and to issue a Report of the Auditors that includes our opinion.
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs
(UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are
considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic
decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting
Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Report of the Auditors.

Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the
Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those
matters we are required to state to them in a Report of the Auditors and for no other purpose. To the fullest extent
permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's
members as a body, for our audit work, for this report, or for the opinions we have formed.




Susan Jones FCA (Senior Statutory Auditor)
for and on behalf of Vista Audit LLP
Chartered Accountants
Statutory Auditor
Chancery House
3 Hatchlands Road
Redhill
Surrey
RH1 6AA

10 December 2018

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2018

2018 2017
Notes £    £   

TURNOVER 4 13,326,792 13,418,142

Cost of sales 11,376,373 11,453,139
GROSS PROFIT 1,950,419 1,965,003

Administrative expenses 1,579,870 1,650,968
370,549 314,035

Other operating income 649 -
OPERATING PROFIT 6 371,198 314,035

Amounts written off investments 7 172,981 -
PROFIT BEFORE TAXATION 198,217 314,035

Tax on profit 8 5,595 11,842
PROFIT FOR THE FINANCIAL YEAR 192,622 302,193

OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

192,622

302,193

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

STATEMENT OF FINANCIAL POSITION
31 MARCH 2018

2018 2017
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 10 203,066 133,549
Tangible assets 11 31,167 51,805
Investments 12 3,583 3,583
237,816 188,937

CURRENT ASSETS
Debtors 13 2,489,118 2,321,997
Cash at bank and in hand 148,791 116,231
2,637,909 2,438,228
CREDITORS
Amounts falling due within one year 14 1,569,633 1,463,695
NET CURRENT ASSETS 1,068,276 974,533
TOTAL ASSETS LESS CURRENT
LIABILITIES

1,306,092

1,163,470

CAPITAL AND RESERVES
Called up share capital 19 18 18
Capital redemption reserve 20 20 20
Retained earnings 20 1,306,054 1,163,432
SHAREHOLDERS' FUNDS 1,306,092 1,163,470

The financial statements were approved and authorised for issue by the Board of Directors on 10 December 2018 and
were signed on its behalf by:





D W Pinner - Director


FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 MARCH 2018

Called up Capital
share Retained redemption Total
capital earnings reserve equity
£    £    £    £   

Balance at 1 April 2016 18 941,239 20 941,277

Changes in equity
Dividends - (80,000 ) - (80,000 )
Total comprehensive income - 302,193 - 302,193
Balance at 31 March 2017 18 1,163,432 20 1,163,470

Changes in equity
Dividends - (50,000 ) - (50,000 )
Total comprehensive income - 192,622 - 192,622
Balance at 31 March 2018 18 1,306,054 20 1,306,092

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 MARCH 2018

1. STATUTORY INFORMATION

Fizz Experience Limited is a private company, limited by shares , registered in England and Wales. The
company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).


2. STATEMENT OF COMPLIANCE

These financial statements have been prepared in accordance with Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006.

3. ACCOUNTING POLICIES

Basis of preparing the financial statements
The financial statements have been prepared under the historical cost convention.

The directors have considered the company's financial operating requirements for the forthcoming year and
expect the company will have sufficient cash reserves to meet those requirements and this is why they continue to
adopt the going concern basis of accounting.

Financial Reporting Standard 102 - reduced disclosure exemptions
The company has taken advantage of the following disclosure exemptions in preparing these financial
statements, as permitted by FRS 102 "The Financial Reporting Standard applicable in the UK and Republic of
Ireland":

the requirements of Section 7 Statement of Cash Flows;
the requirement of Section 33 Related Party Disclosures paragraph 33.7.

Preparation of consolidated financial statements
The financial statements contain information about Fizz Experience Limited as an individual company and do
not contain consolidated financial information as the parent of a group. The company is exempt under Section
400 of the Companies Act 2006 from the requirements to prepare consolidated financial statements as it and its
subsidiary undertakings are included by full consolidation in the consolidated financial statements of its parent,
Fizz Experience Group Limited, The Atrium, Curtis Road, Dorking, England RH4 1XA.

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

3. ACCOUNTING POLICIES - continued

Significant judgements and estimates
In preparing these financial statements, the directors have made the following judgements:

- Determine whether leases entered into by the company either as a lessor or a lessee are operating lease or
finance leases. These decisions depend on an assessment of whether the risks and rewards of ownership have
been transferred from the lessor to the lessee on a lease by lease basis.
- Determine whether there are indicators of impairment of the company's tangible and intangible assets, including
goodwill. Factors taken into consideration in reaching such a decision include the economic viability and
expected future financial performance of the asset and where it is a component of a larger cash-generating unit,
the viability and expected future performance of that unit.

Other key sources of estimation uncertainty

- Intangible fixed assets
Intangible fixed assets, are amortised over their useful life taking into account the probable future economic
benefits, where appropriate. The economic useful lives of the assets and probable future economic benefits are
assessed annually and may vary depending on a number of factors.

- Tangible fixed assets

Tangible fixed assets are depreciated over their useful lives taking into account residual values, where
appropriate. The actual lives of the assets and residual values are assessed annually and may vary depending on
a number of factors. In re-assessing asset lives, factors such as technological innovation, product life cycles and
maintenance programmes are taken into account. Residual value assessments consider issues such as future
market conditions, the remaining life of the asset and projected disposal values.

Turnover
The turnover shown in the profit and loss represents amounts receivable for services provided during the year in
the normal course of business, net of trade discounts, VAT and other sales and related taxes.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are measured at cost
less any accumulated amortisation and any accumulated impairment losses.

Development costs are being amortised evenly over their estimated useful life of five years.

Tangible fixed assets
Tangible fixed assets held for the company's own use are stated at cost less accumulated depreciation and
accumulated impairment losses.

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful
life or, if held under a finance lease, over the lease term, whichever is the shorter.

Plant and machinery - 33% on cost
Fixtures and fittings - 20% on cost
Motor vehicles - 20% on cost
Computer equipment - 33% on cost and 20% on cost

Investments in subsidiaries
Investments in subsidiary undertakings are recognised at cost.

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

3. ACCOUNTING POLICIES - continued

Financial instruments
Basic financial assets, including trade debtors, other debtors, loans to fellow group companies, loans to directors,
cash and bank balances, are initially measured at the transaction price including transaction costs and are
subsequently recognised at amortised cost.

Basic financial liabilities, including trade creditors, other creditors, loan from a director and trade finance, are
initially recognised at transaction price and are subsequently recognised at amortised cost.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual
arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of
the entity after deducting all of its financial liabilities.

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Statement of Comprehensive
Income, except to the extent that it relates to items recognised in other comprehensive income or directly in
equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been enacted or
substantively enacted by the statement of financial position date.

Intangible fixed assets - research and development
In the research phase of an internal project it is not possible to demonstrate that the project will generate future
economic benefits and hence all expenditure on research shall be recognised as an expense when it is incurred.
Intangible assets are recognised from the development phase of a project if and only if certain specific criteria
are met in order to demonstrate the asset will generate probable future economic benefits and that its cost can be
reliably measured. The capitalised development costs are subsequently amortised on a straight line basis over
their expected useful economic lives, which is 5 years.

The expected useful economic life of development costs are estimated based on business plans which set out the
development plan and time to market for the associated project.

If it is not possible to distinguish between the research phase and the development phase of an internal project
the expenditure is treated as if it were all incurred in the research phase only.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the
statement of financial position date. Transactions in foreign currencies are translated into sterling at the rate of
exchange ruling at the date of transaction. Exchange differences are taken into account in arriving at the
operating profit.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the
lease.

Where assets are financed by leasing agreements that give rights approximately to ownership (finance leases), the
assets are treated as if they has been purchased outright. The amount capitalised is the present value of the
minimum lease payments payable over the term of the lease. The corresponding leasing commitments are shown
as amounts payable to the lessor. Depreciation on the relevant assets is charged to profit or loss over the shorter
of estimated useful economic life and the term of the lease.

Lease payments are analysed between capital and interest components so that the interest element of the payment
is charged to profit or loss over the term of the lease and is calculated so that it represents a constant proportion
of the balance of capital repayments outstanding. The capital part reduces the amounts payable to the lessor.

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

3. ACCOUNTING POLICIES - continued

Pension costs
The company operates a defined contribution pension scheme for employees. The assets of the scheme are held
separately from those of the company. The annual contributions payable are charged to the profit and loss
account.

Holiday pay accrual
A liability is recognised to the extent of any unused holiday pay entitlement which has accrued at the balance
sheet date and carried forward to future periods. This is measured at the undiscounted salary cost of the future
holiday entitlement so accrued at the balance sheet date.

Dividends
Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised
when paid. Final equity dividends are recognised when approved by the shareholders at an annual general
meeting. Dividends on shares recognised as liabilities are recognised as expenses and classified within interest
payable.

4. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

An analysis of turnover by class of business is given below:

2018 2017
£    £   
Sales of goods 3,226,814 3,331,389
Sales of services 10,099,978 10,086,753
13,326,792 13,418,142

5. EMPLOYEES AND DIRECTORS
2018 2017
£    £   
Wages and salaries 7,178,586 7,282,609
Social security costs 358,396 321,826
Other pension costs 51,394 24,598
7,588,376 7,629,033

The average number of employees during the year was as follows:
2018 2017

Number of head office staff 24 27
Number of other staff 802 850
Number of directors 3 3
829 880

2018 2017
£    £   
Directors' remuneration 360,623 268,349
Directors' pension contributions to money purchase schemes 4,285 1,114

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

5. EMPLOYEES AND DIRECTORS - continued

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 3 3

Information regarding the highest paid director is as follows:
2018 2017
£    £   
Emoluments etc 174,089 97,222
Pension contributions to money purchase schemes 1,169 371

6. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

2018 2017
£    £   
Other operating leases 56,331 75,751
Depreciation - owned assets 46,469 51,929
Loss/(profit) on disposal of fixed assets 4,112 (1,350 )
Development costs amortisation 64,220 38,291
Auditors' remuneration 24,860 20,865

7. AMOUNTS WRITTEN OFF INVESTMENTS
2018 2017
£    £   
Bad debts 172,981 -

The bad debts written off above is relating to the debts due from its fully owned subsidiary.

8. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
2018 2017
£    £   
Current tax:
UK corporation tax 5,682 11,842
Over/under provision in prior (87 ) -

Tax on profit 5,595 11,842

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

8. TAXATION - continued

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is
explained below:

2018 2017
£    £   
Profit before tax 198,217 314,035
Profit multiplied by the standard rate of corporation tax in the UK of 19%
(2017 - 20%)

37,661

62,807

Effects of:
Expenses not deductible for tax purposes 46,589 9,178
Depreciation in excess of capital allowances 2,877 1,293
Adjustments to tax charge in respect of previous periods (87 ) -
Group relief (18,317 ) (5,946 )
Enhanced Research & Development deduction (63,128 ) (55,490 )
Total tax charge 5,595 11,842

9. DIVIDENDS
2018 2017
£    £   
Ordinary shares of 20p each
Interim 50,000 80,000

10. INTANGIBLE FIXED ASSETS
Development
costs
£   
COST
At 1 April 2017 187,361
Additions 133,737
At 31 March 2018 321,098
AMORTISATION
At 1 April 2017 53,812
Amortisation for year 64,220
At 31 March 2018 118,032
NET BOOK VALUE
At 31 March 2018 203,066
At 31 March 2017 133,549

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

11. TANGIBLE FIXED ASSETS
Fixtures
Plant and and Computer
machinery fittings equipment Totals
£    £    £    £   
COST
At 1 April 2017 184,476 22,406 258,595 465,477
Additions 16,590 - 13,354 29,944
Disposals - (22,406 ) - (22,406 )
At 31 March 2018 201,066 - 271,949 473,015
DEPRECIATION
At 1 April 2017 157,896 18,293 237,483 413,672
Charge for year 24,993 - 21,476 46,469
Eliminated on disposal - (18,293 ) - (18,293 )
At 31 March 2018 182,889 - 258,959 441,848
NET BOOK VALUE
At 31 March 2018 18,177 - 12,990 31,167
At 31 March 2017 26,580 4,113 21,112 51,805

12. FIXED ASSET INVESTMENTS
Shares in
group
undertakings
£   
COST
At 1 April 2017
and 31 March 2018 3,583
NET BOOK VALUE
At 31 March 2018 3,583
At 31 March 2017 3,583

The company's investments at the Statement of Financial Position date in the share capital of companies include
the following:

Fizz Experience Pty Limited
Registered office: Australia
Nature of business: Management services
%
Class of shares: holding
Ordinary 100.00

Warehouse Demo Services Limited
Registered office: United Kingdom
Nature of business: Dormant
%
Class of shares: holding
Ordinary 100.00

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

12. FIXED ASSET INVESTMENTS - continued

Say Nice Things Limited
Registered office: United Kingdom
Nature of business: Stationery supplies
%
Class of shares: holding
Ordinary share 100.00

Fizz Experience Iceland ehf
Registered office: Iceland
Nature of business: Provision of promotions and demonstrations
%
Class of shares: holding
Ordinary 100.00

13. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2018 2017
£    £   
Trade debtors 1,562,386 1,584,877
Amounts owed by group undertakings 369,382 255,014
Other debtors 107,398 150,206
Directors' current accounts 12,471 -
Prepayments and accrued income 437,481 331,900
2,489,118 2,321,997

14. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
2018 2017
£    £   
Bank loans and overdrafts (see note 15) - 19,812
Trade creditors 635,378 672,562
Corporation tax 5,595 11,842
Social security and other taxes 84,915 104,880
VAT 453,014 355,358
Other creditors 12,374 8,892
Directors' current accounts 10,000 9,204
Accruals and deferred income 204,756 129,946
Trade finance 163,601 151,199
1,569,633 1,463,695

15. LOANS

An analysis of the maturity of loans is given below:

2018 2017
£    £   
Amounts falling due within one year or on demand:
Bank overdrafts - 19,812

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

16. LEASING AGREEMENTS

Minimum lease payments under non-cancellable operating leases fall due as follows:
2018 2017
£    £   
Within one year 132,455 17,951
Between one and five years 42,606 87,827
175,061 105,778

17. SECURED DEBTS

The following secured debts are included within creditors:

2018 2017
£    £   
Invoice discounting facility 163,601 151,199

This amount is secured against trade debtors of £1,562,386.

18. FINANCIAL INSTRUMENTS

The company's financial instruments may be analysed as follows:

Financial assets
2018 2017

Financial assets that are debt instruments measured at amortised cost £2,204,011 £2,109,911

Financial liabilities
2018 2017
Financial liabilities measured at amortised cost £1,026,109 £991,616


19. CALLED UP SHARE CAPITAL


Allotted, issued and fully paid:
Number: Class: Nominal 2018 2017
value: £    £   
90 Ordinary 20p 18 18

The shares rank equally for voting purposes, for any distribution on a winding-up and entitlement to dividends.

20. RESERVES
Capital
Retained redemption
earnings reserve Totals
£    £    £   

At 1 April 2017 1,163,432 20 1,163,452
Profit for the year 192,622 192,622
Dividends (50,000 ) (50,000 )
At 31 March 2018 1,306,054 20 1,306,074

FIZZ EXPERIENCE LIMITED (REGISTERED NUMBER: 02031289)

NOTES TO THE FINANCIAL STATEMENTS - continued
FOR THE YEAR ENDED 31 MARCH 2018

21. PENSION COMMITMENTS

The company is operating a defined contribution scheme. During the year the company contributed £51,394
(2017: £24,598).

22. ULTIMATE PARENT COMPANY

Fizz Experience Group Limited, a company registered in England and Wales, is regarded by the directors as
being the company's parent and ultimate parent company. The registered office of Fizz Experience Group
Limited is The Atrium, Curtis Road, Dorking, Surrey RH4 1XA. Copies of the ultimate parent's accounts can be
obtained from the Registrar of Companies, Companies House, Crown Way, Cardiff CF14 3UZ

23. DIRECTORS' ADVANCES, CREDITS AND GUARANTEES

The following advances and credits to directors subsisted during the years ended 31 March 2018 and
31 March 2017:

2018 2017
£    £   
Mrs J F Pinner
Balance outstanding at start of year - 5,000
Amounts advanced 43,139 (5,000 )
Amounts repaid (40,000 ) -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 3,139 -

D R Curtis
Balance outstanding at start of year - 800
Amounts advanced 10,000 (800 )
Amounts repaid (668 ) -
Amounts written off - -
Amounts waived - -
Balance outstanding at end of year 9,332 -

The loan advanced to D R Curtis is interest free and repayable on demand.

During the year the company charged interest of £649 to Mrs J F Pinner and the loan is repayable on demand.

24. RELATED PARTY DISCLOSURES

The company has taken advantage of exemption, under the terms of Financial Reporting Standard 102 'The
Financial Reporting Standard applicable in the UK and Republic of Ireland', not to disclose related party
transactions with wholly owned subsidiaries within the group.