ANALYTICS SEO LIMITED

ANALYTICS SEO LIMITED

ANALYTICS SEO LIMITED - Company Information

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ANALYTICS SEO LIMITED

Company Registration Number:
05796620 (England and Wales)

Unaudited abridged accounts for the year ended 30 September 2017

Period of accounts

Start date: 01 October 2016

End date: 30 September 2017

ANALYTICS SEO LIMITED

Contents of the Financial Statements

for the Period Ended 30 September 2017

Balance sheet
Notes

ANALYTICS SEO LIMITED

Balance sheet

As at 30 September 2017


Notes
2017
2016


£
£
Fixed assets
Tangible assets: 3 8,002 16,482
Total fixed assets: 8,002 16,482
Current assets
Debtors:   64,764 129,373
Cash at bank and in hand: 93,624 84,083
Total current assets: 158,388 213,456
Creditors: amounts falling due within one year:   (230,355) (238,891)
Net current assets (liabilities): (71,967) (25,435)
Total assets less current liabilities: (63,965) (8,953)
Creditors: amounts falling due after more than one year:   (227,126) (227,126)
Total net assets (liabilities): (291,091) (236,079)
Capital and reserves
Called up share capital: 1,358 1,358
Share premium account: 749,642 749,642
Profit and loss account: (1,042,091) (987,079)
Shareholders funds: (291,091) (236,079)

The notes form part of these financial statements

ANALYTICS SEO LIMITED

Balance sheet statements

For the year ending 30 September 2017 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

The members have agreed to the preparation of abridged accounts for this accounting period in accordance with Section 444(2A).

These accounts have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The directors have chosen to not file a copy of the company’s profit & loss account.

This report was approved by the board of directors on 02 November 2017
and signed on behalf of the board by:

Name: PJ Holt
Status: Director

The notes form part of these financial statements

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2017

1. Accounting policies

These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

Turnover policy

Turnover represents the value, net of value added tax and discounts, of goods or services provided to customers. Turnover on rolling monthly software subscriptions is recognised in the month it is billed. Turnover on longer term subscriptions is deferred and recognised over the life of the subscription agreement

Tangible fixed assets and depreciation policy

Fixed assets are stated at their cost prices, less accumulated depreciation and less amounts recognised in respect of impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives.Furniture and Fixtures: 25 percent pa straight line Computer Equipment and Software: 33 percent pa straight line

Other accounting policies

Financial instrumentsFinancial instruments are classified and accounted for according to the substance of the contractual arrangement, as either financial assets, liabilities or equity instruments. An equity instrument is any contract that evidences a residual interest in the assets of the company, after deducting all liabilities.Foreign currencyForeign currency transactions are translated at the rates ruling in the month they occurred. Foreign currency monetary assets and liabilities are translated at the rate of exchange ruling at the balance sheet date. Any differences are taken to the profit and loss account.Deferred taxationDeferred tax liabilities are recognised in respect of all timing differences that have originated but not reversed by the balance sheet date. No deferred tax assets have been recognised. Deferred tax balances are not discounted.Going concernDuring the year to 30 September 2017 the Company made a loss of £55,012 (2016: £2,333) as it continued to invest in new platform features, bringing total accumulated losses to £1,042,091 (2016: £987,079). The Company has established recurring revenue streams for its core search engine optimisation platform and is currently rolling out custom new features that are expected to contribute to future revenue growth. Consequently the directors believe that the going concern basis remains appropriate for the preparation of the financial statements.

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2017

2. Employees

2017 2016
Average number of employees during the period 13 20

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2017

3. Tangible Assets

Total
Cost £
At 01 October 2016 70,375
Additions 429
At 30 September 2017 70,804
Depreciation
At 01 October 2016 53,893
Charge for year 8,909
At 30 September 2017 62,802
Net book value
At 30 September 2017 8,002
At 30 September 2016 16,482

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2017

4. Changes in presentation and prior period adjustments

TRANSITION TO FRS 102These are the first financial statements that comply with FRS 102. The company transitioned to FRS 102 on 1 October 2016. No transitional adjustments were required in equity or profit or loss for the year.

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2017

5. Related party transactions

Name of the related party: L. O'Toole & P. Holt
Relationship:
Shareholder Directors
Description of the Transaction: The above Directors have personally provided some of the Company's working capital. At the end of the period, the amount owed by the Company to them, jointly and severally, was £227,126 (2016: £227,126). Under the terms of the original shareholder loan agreement dated 1 November 2010 (as amended on 28 March 2012, 1 August 2012, 1 July 2013 and 1 April 2014) the loan does not bear interest and has no fixed terms of repayment. The loan can be repaid in full at any time without penalty.
£
Balance at 01 October 2016 227,126
Balance at 30 September 2017 227,126
Name of the related party: Analytics SEO LLC
Relationship:
Subsidiary
Description of the Transaction: On 21 June 2012 the Company incorporated a wholly owned subsidiary, Analytics SEO LLC, in the United States. The subsidiary acted as a sales agent for the Company in the United States, prior to the termination of the sales agency agreement dated 21 June 2012 on 31 December 2015. A total of £949 was payable to Analytics SEO LLC for services rendered during the period to 31 September 2017 (2016: £3,288).
£
Balance at 01 October 2016 3,288
Balance at 30 September 2017 949
Name of the related party: Analytics SEO (Pty) Ltd
Relationship:
Subsidiary
Description of the Transaction: On 20 April 2016 the Company incorporated a wholly owned subsidiary, Analytics SEO (Pty) Ltd, in South Africa. The subsidiary carries out software development related services for the Company. A total of £84,060 was payable to Analytics SEO (Pty) Ltd for services rendered during the period to 31 September 2017 (2016: £20,252)
£
Balance at 01 October 2016 20,252
Balance at 30 September 2017 84,060
Name of the related party: K Watson
Relationship:
Shareholder Directors
Description of the Transaction: A working capital loan of £50,000 was made available to the Company on 2 August 2017 by one of its shareholder directors, Kevin Watson. Under the terms of the loan agreement, the loan bears interest at 18.84% p.a. and is repayable in 12 equal monthly instalments from 31 October 2017.
£
Balance at 01 October 2016 0
Balance at 30 September 2017 51,587