Accounts filed on 31-03-2014

truePotato London Limited071788972014-03-3121084241356085211072413583452300226021107241358345211072413583451895956117625869577759933325917331775591223619213718283555414037632147681820871366181270267815055061Basis of accounting The financial statements have been prepared under the historical cost convention, and in accordance with the Financial Reporting Standard for Smaller Entities (effective April 2008). Turnover Turnover represents the value of services provided under contracts to the extent that there is a right to consideration and is recorded at the value of the consideration due. Where a contract has only been partially completed at the balance sheet date turnover represents the value of the service provided to date based on a proportion of the total expected consideration at completion. Where payments are received from customers in advance of services provided, the amounts are recorded as Deferred Income and included as part of Creditors due within one year. Research and development Research expenditure is written off in the year in which it is incurred and development expenditure is deferred to the extent it meets the criteria set out in Statement of Standard Accounting Practice 13. Amortisation Amortisation is calculated so as to write off the cost of an asset, less its estimated residual value, over the useful economic life of that asset as follows: Development expenditure - 3 year straight-line Operating lease agreements Rentals applicable to operating leases where substantially all of the benefits and risks of ownership remain with the lessor are charged against profits on a straight line basis over the period of the lease. Deferred taxation Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date where transactions or events have occurred at that date that will result in an obligation to pay more, or a right to pay less or to receive more tax, with the following exceptions: Provision is made for tax on gains arising from the revaluation (and similar fair value adjustments) of fixed assets, and gains on disposal of fixed assets that have been rolled over into replacement assets, only to the extent that, at the balance sheet date, there is a binding agreement to dispose of the assets concerned. However, no provision is made where, on the basis of all available evidence at the balance sheet date, it is more likely than not that the taxable gain will be rolled over into replacement assets and charged to tax only where the replacement assets are sold. Deferred tax assets are recognised only to the extent that the directors consider that it is more likely than not that there will be suitable taxable profits from which the future reversal of the underlying timing differences can be deducted. Deferred tax is measured on an undiscounted basis at the tax rates that are expected to apply in the periods in which timing differences reverse, based on tax rates and laws enacted or substantively enacted at the balance sheet date. Fixed Assets All fixed assets are initially recorded at cost. Financial Instruments Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the entity after deducting all of its financial liabilities. Where the contractual obligations of financial instruments (including share capital) are equivalent to a similar debt instrument, those financial instruments are classed as financial liabilities. Financial liabilities are presented as such in the balance sheet. Finance costs and gains or losses relating to financial liabilities are included in the profit and loss account. Finance costs are calculated so as to produce a constant rate of return on the outstanding liability. Where the contractual terms of share capital do not have any terms meeting the definition of a financial liability then this is classed as an equity instrument. Dividends and distributions relating to equity instruments are debited direct to equity. Plant & Machinery Reducing Balance0.2500Fixtures & FittingsReducing Balance0.2500IT & Comms. equip.Reducing Balance0.3500Leasehold Property5 Year Straight - Line0.2000 Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of the transaction. Exchange differences are taken into account in arriving at the operating profit. 2365921693686722499974423425763214267398937437366452343876206473792652683051109601644978621878279Ordinary A Shares1000011000010000Ordinary B Shares1000011000010000Ordinary C Shares1000011000010000Ordinary D Shares1000011000010000Ordinary A Shares1150015001500Ordinary B Shares1500500500Ordinary C Shares1243203243Ordinary D Shares1575757

Ordinary Shares1404040

The directors hold between them 500 A Ordinary shares and 1,500 B Ordinary shares which have equal voting and dividend rights. In addition to which 243 C Ordinary shares have been issued to employees whom have equivalent rights except that rights to a dividend will stop in the event the employee leaves the company (rights to a capital distribution in the event of a business sale will continue to rank equally). There are also 57 D Ordinary shares in issue to a strategic corporate investor which have equivalent corporate rights to the C Ordinary shares. 2014-12-22Mr L Guttridgetruetruetruetruexbrli:sharesiso4217:GBPxbrli:purePotato London Limited2013-04-012014-03-31Potato London Limited2012-04-012013-03-31Potato London Limited2012-03-31Potato London Limited2013-03-31Potato London Limited2013-03-31Potato London Limited2014-03-31 2014-12-22