Marketing Aid Limited - Accounts to registrar - small 17.2

Marketing Aid Limited - Accounts to registrar - small 17.2


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Unaudited Financial Statements for the Year Ended 31 January 2017

for

Marketing Aid Limited

Marketing Aid Limited (Registered number: 00999846)






Contents of the Financial Statements
for the Year Ended 31 January 2017




Page

Company Information 1

Balance Sheet 2

Notes to the Financial Statements 4


Marketing Aid Limited

Company Information
for the Year Ended 31 January 2017







DIRECTORS: R Fuscone
Mrs S Fuscone





SECRETARY: Mrs S Fuscone





REGISTERED OFFICE: Bridge House
2 Bridge Avenue
Maidenhead
Berkshire
SL6 1RR





REGISTERED NUMBER: 00999846 (England and Wales)





ACCOUNTANTS: Peter Upton
Bridge House
2 Bridge Avenue
Maidenhead
Berkshire
SL6 1RR

Marketing Aid Limited (Registered number: 00999846)

Balance Sheet
31 January 2017

31.1.17 31.1.16
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 3 - -
Tangible assets 4 312 488
312 488

CURRENT ASSETS
Debtors 5 3,663 3,663
Cash at bank 965 20,809
4,628 24,472
CREDITORS
Amounts falling due within one year 6 14,051 24,417
NET CURRENT (LIABILITIES)/ASSETS (9,423 ) 55
TOTAL ASSETS LESS CURRENT
LIABILITIES

(9,111

)

543

CAPITAL AND RESERVES
Called up share capital 7 100 100
Retained earnings 8 (9,211 ) 443
SHAREHOLDERS' FUNDS (9,111 ) 543

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 January 2017.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 January 2017 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the
Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as
at the end of each financial year and of its profit or loss for each financial year in accordance with the
requirements of Sections 394 and 395 and which otherwise comply with the requirements of the
Companies Act 2006 relating to financial statements, so far as applicable to the company.

Marketing Aid Limited (Registered number: 00999846)

Balance Sheet - continued
31 January 2017


The financial statements have been prepared and delivered in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

In accordance with Section 444 of the Companies Act 2006, the Income Statement has not been delivered.

The financial statements were approved by the Board of Directors on 25 October 2017 and were signed on
its behalf by:





R Fuscone - Director


Marketing Aid Limited (Registered number: 00999846)

Notes to the Financial Statements
for the Year Ended 31 January 2017

1. STATUTORY INFORMATION

Marketing Aid Limited is a private company, limited by shares , registered in England and Wales. The
company's registered number and registered office address can be found on the Company Information
page.

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with the provisions of Section 1A "Small Entities" of Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover is measured at the fair value of the consideration received or receivable, excluding
discounts, rebates, value added tax and other sales taxes.

Goodwill
Patents are valued at cost less accumulated amortisation. Amortisation is calculated to write off the
cost at a rate of 10% per annum.

Intangible assets
Intangible assets are initially measured at cost. After initial recognition, intangible assets are
measured at cost less any accumulated amortisation and any accumulated impairment losses.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Fixtures and fittings - 10% on reducing balance
Office & sundry equipment - 25% on cost

Taxation
Taxation for the year comprises current and deferred tax. Tax is recognised in the Income Statement,
except to the extent that it relates to items recognised in other comprehensive income or directly in
equity.

Current or deferred taxation assets and liabilities are not discounted.

Current tax is recognised at the amount of tax payable using the tax rates and laws that have been
enacted or substantively enacted by the balance sheet date.


Marketing Aid Limited (Registered number: 00999846)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2017

2. ACCOUNTING POLICIES - continued
Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at
the balance sheet date.

Timing differences arise from the inclusion of income and expenses in tax assessments in periods
different from those in which they are recognised in financial statements. Deferred tax is measured
using tax rates and laws that have been enacted or substantively enacted by the year end and that are
expected to apply to the reversal of the timing difference.

Unrelieved tax losses and other deferred tax assets are recognised only to the extent that it is probable
that they will be recovered against the reversal of deferred tax liabilities or other future taxable
profits.

3. INTANGIBLE FIXED ASSETS
Goodwill
£   
COST
At 1 February 2016
and 31 January 2017 15,000
AMORTISATION
At 1 February 2016
and 31 January 2017 15,000
NET BOOK VALUE
At 31 January 2017 -
At 31 January 2016 -

4. TANGIBLE FIXED ASSETS
Fixtures Office &
and sundry
fittings equipment Totals
£    £    £   
COST
At 1 February 2016
and 31 January 2017 3,031 3,666 6,697
DEPRECIATION
At 1 February 2016 2,887 3,322 6,209
Charge for year 14 162 176
At 31 January 2017 2,901 3,484 6,385
NET BOOK VALUE
At 31 January 2017 130 182 312
At 31 January 2016 144 344 488

Marketing Aid Limited (Registered number: 00999846)

Notes to the Financial Statements - continued
for the Year Ended 31 January 2017

5. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.1.17 31.1.16
£    £   
Trade debtors 2,947 2,947
Other debtors 716 716
3,663 3,663

6. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.1.17 31.1.16
£    £   
Tax 3,959 6,271
VAT 498 3,922
Directors' current accounts 6,484 10,787
Accrued expenses 3,110 3,437
14,051 24,417

7. CALLED UP SHARE CAPITAL


Allotted, issued and fully paid:
Number: Class: Nominal 31.1.17 31.1.16
value: £    £   
100 Ordinary 1 100 100

8. RESERVES
Retained
earnings
£   

At 1 February 2016 443
Deficit for the year (9,654 )
At 31 January 2017 (9,211 )

9. ULTIMATE CONTROLLING PARTY

The ultimate controlling party is Mr R and Mrs S Fuscone.