Pure Pricing Limited - Abbreviated accounts 16.3

Pure Pricing Limited - Abbreviated accounts 16.3


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REGISTERED NUMBER: 04080217 (England and Wales)















ABBREVIATED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 MARCH 2016

FOR

PURE PRICING LIMITED






PURE PRICING LIMITED (REGISTERED NUMBER: 04080217)






CONTENTS OF THE ABBREVIATED ACCOUNTS
for the Year Ended 31 March 2016




Page

Company Information 1

Abbreviated Balance Sheet 2

Notes to the Abbreviated Accounts 3

PURE PRICING LIMITED

COMPANY INFORMATION
for the Year Ended 31 March 2016







DIRECTORS: Mrs J Travell
Mrs A Arnison





REGISTERED OFFICE: 12-15 Hanger Green
Ealing
London
Greater London
W5 3AY





REGISTERED NUMBER: 04080217 (England and Wales)





ACCOUNTANTS: Stern & Company
12-15 Hanger Green
Ealing
London
Greater London
W5 3AY

PURE PRICING LIMITED (REGISTERED NUMBER: 04080217)

ABBREVIATED BALANCE SHEET
31 March 2016

2016 2015
Notes £    £    £    £   
FIXED ASSETS
Intangible assets 2 - -
Tangible assets 3 1,095 768
1,095 768

CURRENT ASSETS
Debtors 118,980 98,679
Cash at bank and in hand 117,670 115,025
236,650 213,704
CREDITORS
Amounts falling due within one year 186,789 165,730
NET CURRENT ASSETS 49,861 47,974
TOTAL ASSETS LESS CURRENT LIABILITIES 50,956 48,742

CAPITAL AND RESERVES
Called up share capital 4 500 500
Profit and loss account 50,456 48,242
SHAREHOLDERS' FUNDS 50,956 48,742

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 March 2016.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 March 2016 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the
Companies Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at
the end of each financial year and of its profit or loss for each financial year in accordance with the
requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies
Act 2006 relating to financial statements, so far as applicable to the company.

The abbreviated accounts have been prepared in accordance with the special provisions of Part 15 of the Companies Act 2006 relating to small companies.


The financial statements were approved by the Board of Directors on 25 October 2016 and were signed on its
behalf by:





Mrs A Arnison - Director


PURE PRICING LIMITED (REGISTERED NUMBER: 04080217)

NOTES TO THE ABBREVIATED ACCOUNTS
for the Year Ended 31 March 2016

1. ACCOUNTING POLICIES

Accounting convention
The financial statements have been prepared under the historical cost convention and in accordance
with the Financial Reporting Standard for Smaller Entities (effective January 2015).

Turnover
Turnover represents net invoiced sales of services, excluding value added tax.

Development costs
Development costs are amortised over their useful life of four years.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Fixtures and fittings - 25% on reducing balance
Computer equipment - 25% on reducing balance

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the
balance sheet date.

2. INTANGIBLE FIXED ASSETS
Total
£   
COST
At 1 April 2015
and 31 March 2016 2,390
AMORTISATION
At 1 April 2015
and 31 March 2016 2,390
NET BOOK VALUE

At 31 March 2016 -
At 31 March 2015 -

PURE PRICING LIMITED (REGISTERED NUMBER: 04080217)

NOTES TO THE ABBREVIATED ACCOUNTS - continued
for the Year Ended 31 March 2016

3. TANGIBLE FIXED ASSETS
Total
£   
COST
At 1 April 2015 8,704
Additions 691
At 31 March 2016 9,395
DEPRECIATION
At 1 April 2015 7,936
Charge for year 364
At 31 March 2016 8,300
NET BOOK VALUE
At 31 March 2016 1,095
At 31 March 2015 768

4. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2016 2015
value: £    £   
100 Ordinary A £1 100 100
400 Ordinary B £1 400 400
500 500

The Ordinary A and Ordinary B shares rank pari passu in all respects.