Managed Response Marketing Limited - Abbreviated accounts 16.1

Managed Response Marketing Limited - Abbreviated accounts 16.1


SC221952 1.2.15 31.1.16 31.1.16 Company accounts Private Limited Company FY true false true false false true false Ordinary A 1.00000 Ordinary B 1.00000 iso4217:GBPiso4217:USDiso4217:EURxbrli:sharesxbrli:pureSC2219522015-01-31SC2219522016-01-31SC2219522015-02-012016-01-31SC2219522014-01-31SC2219522014-02-012015-01-31SC2219522015-01-31SC221952ns12:Scotland2015-02-012016-01-31SC221952ns14:PoundSterling2015-02-012016-01-31SC221952ns7:Director12015-02-012016-01-31SC221952ns7:Director22015-02-012016-01-31SC221952ns7:OrdinaryShareClass12015-02-012016-01-31SC221952ns7:OrdinaryShareClass22015-02-012016-01-31SC221952ns7:OrdinaryShareClass12016-01-31SC221952ns7:OrdinaryShareClass12015-01-31SC221952ns7:OrdinaryShareClass22016-01-31SC221952ns7:OrdinaryShareClass22015-01-31
REGISTERED NUMBER: SC221952 (Scotland)















Abbreviated Unaudited Accounts for the Year Ended 31 January 2016

for

Managed Response Marketing Limited

Managed Response Marketing Limited (Registered number: SC221952)






Contents of the Abbreviated Accounts
for the Year Ended 31 January 2016




Page

Abbreviated Balance Sheet 1

Notes to the Abbreviated Accounts 3

Managed Response Marketing Limited (Registered number: SC221952)

Abbreviated Balance Sheet
31 January 2016

31.1.16 31.1.15
Notes £    £   
FIXED ASSETS
Tangible assets 2 16,281 43,718

CURRENT ASSETS
Stocks 100 100
Debtors 295,547 240,380
Cash at bank 84,997 68,851
380,644 309,331
CREDITORS
Amounts falling due within one year 3 (137,933 ) (119,061 )
NET CURRENT ASSETS 242,711 190,270
TOTAL ASSETS LESS CURRENT
LIABILITIES

258,992

233,988

PROVISIONS FOR LIABILITIES - (2,087 )
NET ASSETS 258,992 231,901

CAPITAL AND RESERVES
Called up share capital 4 100 100
Profit and loss account 258,892 231,801
SHAREHOLDERS' FUNDS 258,992 231,901

Managed Response Marketing Limited (Registered number: SC221952)

Abbreviated Balance Sheet - continued
31 January 2016


The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 January 2016.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 January 2016 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies
Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of
each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections
394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial
statements, so far as applicable to the company.

The abbreviated accounts have been prepared in accordance with the special provisions of Part 15 of the Companies Act 2006 relating to small companies.


The financial statements were approved by the Board of Directors on 21 March 2016 and were signed on its behalf by:




Mrs A A Letton - Director



Mr C Letton - Director


Managed Response Marketing Limited (Registered number: SC221952)

Notes to the Abbreviated Accounts
for the Year Ended 31 January 2016

1. ACCOUNTING POLICIES

Basis of preparing the financial statements
The financial statements have been prepared under applicable law and United Kingdom Accounting Standards
(United Kingdom Generally Accepted Accounting Practice) and in accordance with the Financial Reporting
Standard for Smaller Entities (effective April 2008).

Accounting convention
The financial statements have been prepared under the historical cost convention and in accordance with the
Financial Reporting Standard for Smaller Entities (effective January 2015).

Exemption from preparing a cash flow statement
Exemption has been taken from preparing a cash flow statement on the grounds that the company qualifies as a
small company.

Turnover
The turnover show in the profit and loss represents amounts receivable during the year, exclusive of Value
Added Tax from providing printing services.

Tangible fixed assets and depreciation
Depreciation is calculated so as to write off the cost of an asset, net of anticipated disposal proceeds, over the
useful economic life of that asset as follows:


Plant & Machinery - 20% Straight Line
Fixtures & Fittings - 20% Straight Line
Computer Equipment - 33.33% Straight Line

Stocks
Stocks are valued at the lower of cost and net realisable value, after making due allowance for obsolete and slow
moving items. Cost is represented by purchase price.

Deferred tax
Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance
sheet date, where transactions or events that result in an obligation to pay more or a right to pay less tax in the
future have occurred by the balance sheet date with certain limited exceptions.

Deferred tax is calculated on an undiscounted basis at the tax rates that are expected to apply in the periods in
which the timing differences are expected to reverse, based on tax rates and laws enacted or substantively
enacted at the balance sheet date.

Foreign currencies
Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the
balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at
the date of transaction. Exchange differences are taken into account in arriving at the operating result.

Hire purchase and leasing commitments
Assets held under hire purchase agreements are capitalised and disclosed under tangible fixed assets at their fair
value, and are depreciated in accordance with the above depreciation policies.

Future instalments payable under such agreements, net of finance charges, are included within creditors. Rentals
payable are apportioned between the capital element, which reduces the outstanding obligation included within
creditors, and the finance element, which is charge to the profit and loss on a straight line basis.

Rentals paid under operating leases are charged to the profit and loss account on a straight line basis over the
period of the lease.

Managed Response Marketing Limited (Registered number: SC221952)

Notes to the Abbreviated Accounts - continued
for the Year Ended 31 January 2016

2. TANGIBLE FIXED ASSETS
Total
£   
COST
At 1 February 2015 429,193
Additions 12,235
At 31 January 2016 441,428
DEPRECIATION
At 1 February 2015 385,475
Charge for year 39,672
At 31 January 2016 425,147
NET BOOK VALUE
At 31 January 2016 16,281
At 31 January 2015 43,718

3. CREDITORS

Creditors include an amount of £ 0 (31.1.15 - £ 12,375 ) for which security has been given.

4. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.1.16 31.1.15
value: £    £   
75 Ordinary A £1 75 100
25 Ordinary B £1 25 -
100 100