1. Accounting policies

Basis of measurement and preparation of accounts

The accounts were prepared on a historical cost basis and in accordance
with the Financial Reporting Standard for Smaller Entities (effective January 2015).

Turnover policy

Turnover represents fees receivable for the financial year. No value added tax is included. A provision is made for deferred income in respect of periodic license fees not fully earned by the company at the end of the financial year.

Tangible fixed assets depreciation policy

Tangible assets are depreciated on a straight line basis at the following rates:

Computer equipment - 25%
Fixtures & fittings - 25%
Office furniture & equipment - 25%
Marketing videos - 20%
Website development - 10%

These rates are calculated on a daily basis, so as to write off the cost of the asset, less their expected residual value, over their estimated period of economic use. Assets no longer used are written off in the year in which they cease to have any economic value. Fixed assets are stated at their cost values less accumulated depreciation and any amounts written off in respect of diminutions in value.

Valuation information and policy

Development costs are capitalised and depreciated on a straight line basis at an annual rate of 10%, calculated on a daily basis, so as to write off the expenditure over the period during which the company expects to derive economic benefit. No depreciation is charged on development costs incurred by the company until economic benefits start to be derived by it from those costs. Development costs are written off to the profit and loss account immediately if economic benefits are no longer expected to be derived from them by the company.

Other accounting policies

The charge for taxation is based upon the profit for the year and the current rate of UK corporation tax. Deferred tax is recognised on timing differences that have originated and not reversed at the balance sheet date where such items are material and are considered likely to crystallise. In such cases, deferred tax is calculated on a non-discounted basis according to the tax rates that can be expected to apply when the timing differences reverse, based on laws enacted or substantively enacted at the balance sheet date.

2. Tangible assets

Plant & machinery comprise development costs and website design.

3. Debtors

Not reportable

4. Creditors: amounts falling due within one year

Not reportable

5. Called up share capital

Allotted, called up and paid

6. Related party disclosures

7. Transactions with directors

Not reportable