ABA Market Research Limited - Limited company accounts 23.2

ABA Market Research Limited - Limited company accounts 23.2


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REGISTERED NUMBER: 04404540 (England and Wales)















Strategic Report, Report of the Directors and

Financial Statements for the Year Ended 31 March 2023

for

ABA Market Research Limited

ABA Market Research Limited (Registered number: 04404540)






Contents of the Financial Statements
for the Year Ended 31 March 2023




Page

Company Information 1

Strategic Report 2

Report of the Directors 3

Independent Auditors' Report 5

Income Statement 9

Statement Of Other Comprehensive Income 10

Balance Sheet 11

Statement of Changes in Equity 12

Cash Flow Statement 13

Notes to the Cash Flow Statement 14

Notes to the Financial Statements 15


ABA Market Research Limited

Company Information
for the Year Ended 31 March 2023







DIRECTORS: Ms A Bainbridge
Mr D Bainbridge
Mr P Norris





REGISTERED OFFICE: First Floor Hart House
6 London Road
St Albans
Hertfordshire
AL1 1NG





REGISTERED NUMBER: 04404540 (England and Wales)





AUDITORS: WMT
Statutory Auditor, Chartered Accountants
2nd Floor
4 Beaconsfield Road
St Albans
Hertfordshire
AL1 3RD

ABA Market Research Limited (Registered number: 04404540)

Strategic Report
for the Year Ended 31 March 2023

The directors present their strategic report for the year ended 31 March 2023.

REVIEW OF BUSINESS AND KEY PERFORMANCE INDICATORS
The directors and management aim to present a balanced and comprehensive review of the development and performance of the business during the year and its position at the year end. Our review is consistent with the size and non-complex nature of our business and is written in the context of the risks and uncertainties we face.

As a market research company, the company continues to provide market research information and insightful reports to its clients. The company focuses on the retail sector and has many leading retailers as its clients.

We consider the key performance indicators are those that communicate the financial performance and strength of the company as a whole, these being turnover, profit margin and cash flow.

The company's turnover has increased by 1.72% to £7,338,681 from £7,214,248 in 2022. This increase was mainly a result of higher level contracts with existing customers.

Overall gross profit has decreased to £2,607,306 (35.53%) from £2,905,080 (40.27%) with the margins decreasing. Profit before taxation has decreased to £788,862 (10.75%) from £1,235,821 (17.13%). After taxation, £768,078 has been added to reserves.

Total cash flow for 2023 was an increase of £295,061. This was due to an operating cash flow of £2,746,804. The company maintains high cash balances, £3,216,734 at the year-end so is unaffected by occasional changes in the pattern of receivables. Cash flow management remains a priority and the company aims to maintain a strong positive cash balance. Cash flow management involves prompt invoicing of our clients and agreeing and adhering to fair terms with all our suppliers.

As for many businesses of our size, the business environment in which we operate continues to be challenging. We continue to work hard for our clients to ensure that the company continues to maintain and grow its revenue.

With these risks and uncertainties in mind, we are aware that any plans for the future development of the business may be subject to unforeseen events outside of our control.

PRINCIPAL RISKS AND UNCERTAINTIES
The directors and management continue to pursue a relevant and current risk management policy wherever possible. They also maintain a strategy of strong cash flow and working capital management; which is reflected in the company's strong positive net cash position. The principal risks of the business are loss of key accounts, or decreased market research by some of the large retailers. The market research industry is fast moving and demand for product mix can change rapidly. Accordingly the business has a flexible, adaptable approach.

ON BEHALF OF THE BOARD:





Ms A Bainbridge - Director


21 December 2023

ABA Market Research Limited (Registered number: 04404540)

Report of the Directors
for the Year Ended 31 March 2023

The directors present their report with the financial statements of the company for the year ended 31 March 2023.

PRINCIPAL ACTIVITY
The principal activity of the company in the year under review was that of the provision of market research services, specialising in the retail sector.

DIVIDENDS
The directors have declared dividends amounting to £2,360,613 (2022 - £274,563) and they do not recommend further dividend payments this year.

RESEARCH AND DEVELOPMENT
The directors and management have invested significant amounts in research & development related activities to develop and improve data processing methods. This investment will enhance and protect the Company's branded service proposition in order to increase sales and profitability. Total R & D expenditure in the year has been estimated as £535,000 (2022 - £535,557). The directors and management will continue to invest in research and development.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 April 2022 to the date of this report.

Ms A Bainbridge
Mr D Bainbridge
Mr P Norris

FUTURE DEVELOPMENTS
The prime business objective is to deliver sustainable growth in shareholder value. This requires growth in the long term combined with strong cash generation. The strategy is to drive high quality performance in what the company does for existing and prospective customers and to further promote the organisation and its services.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

ABA Market Research Limited (Registered number: 04404540)

Report of the Directors
for the Year Ended 31 March 2023


AUDITORS
The auditors, WMT, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





Ms A Bainbridge - Director


21 December 2023

Independent Auditors' Report to the Members of
ABA Market Research Limited

Opinion
We have audited the financial statements of ABA Market Research Limited (the 'company') for the year ended 31 March 2023 which comprise the Income Statement, Statement Of Other Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 March 2023 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Auditors' Report thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Independent Auditors' Report to the Members of
ABA Market Research Limited


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Matter on which we are required to report under the Companies Act 2006

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page three, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Independent Auditors' Report to the Members of
ABA Market Research Limited


Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

Discussions with and enquiries of management and those charged with governance were held with a view to identifying those laws and regulations that could be expected to have a material impact on the financial statements. During the engagement team briefing, the outcomes of these discussions and enquiries were shared with the team, as well as consideration as to where and how fraud may occur in the entity.

The following laws and regulations were identified as being of significance to the entity:

Those laws and regulations considered to have a direct effect on the financial statements include UK financial reporting standards, Company Law, Tax and Pensions legislation, and distributable profits legislation.

Those laws and regulations for which non-compliance may be fundamental to the operating aspects of the business and therefore may have a material effect on the financial statements include health and safety legislation, employment law, information legislation including data protection.

Audit procedures undertaken in response to the potential risks relating to irregularities (which include fraud and non-compliance with laws and regulations) comprised of: inquiries of management and those charged with governance as to whether the entity complies with such laws and regulations; enquiries with the same concerning any actual or potential litigation or claims; inspection of relevant legal correspondence; review of board minutes; testing the appropriateness of journal entries; and the performance of analytical review to identify unexpected movements in account balances which may be indicative of fraud.

No instances of material non-compliance were identified. However, the likelihood of detecting irregularities, including fraud, is limited by the inherent difficulty in detecting irregularities, the effectiveness of the entity's controls, and the nature, timing and extent of the audit procedures performed. Irregularities that result from fraud might be inherently more difficult to detect than irregularities that result from error. As explained above, there is an unavoidable risk that material misstatements may not be detected, even though the audit has been planned and performed in accordance with ISAs (UK).

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.

Independent Auditors' Report to the Members of
ABA Market Research Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Graham Wintle (Senior Statutory Auditor)
for and on behalf of WMT
Statutory Auditor, Chartered Accountants
2nd Floor
4 Beaconsfield Road
St Albans
Hertfordshire
AL1 3RD

21 December 2023

ABA Market Research Limited (Registered number: 04404540)

Income Statement
for the Year Ended 31 March 2023

31.3.23 31.3.22
Notes £    £   

TURNOVER 3 7,338,681 7,214,248

Cost of sales 4,731,375 4,309,168
GROSS PROFIT 2,607,306 2,905,080

Administrative expenses 1,833,542 1,669,543
OPERATING PROFIT 6 773,764 1,235,537

Interest receivable and similar income 15,098 284
PROFIT BEFORE TAXATION 788,862 1,235,821

Tax on profit 8 20,784 44,954
PROFIT FOR THE FINANCIAL YEAR 768,078 1,190,867

ABA Market Research Limited (Registered number: 04404540)

Statement Of Other Comprehensive Income
for the Year Ended 31 March 2023

31.3.23 31.3.22
Notes £    £   

PROFIT FOR THE YEAR 768,078 1,190,867


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME
FOR THE YEAR

768,078

1,190,867

ABA Market Research Limited (Registered number: 04404540)

Balance Sheet
31 March 2023

31.3.23 31.3.22
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 11 187,368 187,151

CURRENT ASSETS
Stocks 12 25,580 20,811
Debtors 13 2,990,796 2,895,649
Cash at bank and in hand 3,216,734 2,921,673
6,233,110 5,838,133
CREDITORS
Amounts falling due within one year 14 3,718,795 1,741,015
NET CURRENT ASSETS 2,514,315 4,097,118
TOTAL ASSETS LESS CURRENT
LIABILITIES

2,701,683

4,284,269

PROVISIONS FOR LIABILITIES 15 28,611 18,662
NET ASSETS 2,673,072 4,265,607

CAPITAL AND RESERVES
Called up share capital 16 10,089 10,089
Retained earnings 17 2,662,983 4,255,518
SHAREHOLDERS' FUNDS 2,673,072 4,265,607

The financial statements were approved by the Board of Directors and authorised for issue on 21 December 2023 and were signed on its behalf by:





Ms A Bainbridge - Director


ABA Market Research Limited (Registered number: 04404540)

Statement of Changes in Equity
for the Year Ended 31 March 2023

Called up
share Retained Total
capital earnings equity
£    £    £   
Balance at 1 April 2021 10,089 3,339,214 3,349,303

Changes in equity
Dividends - (274,563 ) (274,563 )
Total comprehensive income - 1,190,867 1,190,867
Balance at 31 March 2022 10,089 4,255,518 4,265,607

Changes in equity
Dividends - (2,360,613 ) (2,360,613 )
Total comprehensive income - 768,078 768,078
Balance at 31 March 2023 10,089 2,662,983 2,673,072

ABA Market Research Limited (Registered number: 04404540)

Cash Flow Statement
for the Year Ended 31 March 2023

31.3.23 31.3.22
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 2,746,804 745,525
Tax paid (36,229 ) 143,141
Net cash from operating activities 2,710,575 888,666

Cash flows from investing activities
Purchase of tangible fixed assets (69,999 ) (80,453 )
Interest received 15,098 284
Net cash from investing activities (54,901 ) (80,169 )

Cash flows from financing activities
Equity dividends paid (2,360,613 ) (274,563 )
Net cash from financing activities (2,360,613 ) (274,563 )

Increase in cash and cash equivalents 295,061 533,934
Cash and cash equivalents at beginning of
year

2

2,921,673

2,387,739

Cash and cash equivalents at end of year 2 3,216,734 2,921,673

ABA Market Research Limited (Registered number: 04404540)

Notes to the Cash Flow Statement
for the Year Ended 31 March 2023

1. RECONCILIATION OF PROFIT BEFORE TAXATION TO CASH GENERATED FROM OPERATIONS
31.3.23 31.3.22
£    £   
Profit before taxation 788,862 1,235,821
Depreciation charges 69,782 54,057
Finance income (15,098 ) (284 )
843,546 1,289,594
Increase in stocks (4,769 ) (6,590 )
Increase in trade and other debtors (95,147 ) (635,221 )
Increase in trade and other creditors 2,003,174 97,742
Cash generated from operations 2,746,804 745,525

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 March 2023
31.3.23 1.4.22
£    £   
Cash and cash equivalents 3,216,734 2,921,673
Year ended 31 March 2022
31.3.22 1.4.21
£    £   
Cash and cash equivalents 2,921,673 2,387,739


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1.4.22 Cash flow At 31.3.23
£    £    £   
Net cash
Cash at bank and in hand 2,921,673 295,061 3,216,734
2,921,673 295,061 3,216,734
Total 2,921,673 295,061 3,216,734

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements
for the Year Ended 31 March 2023

1. STATUTORY INFORMATION

ABA Market Research Limited is a private company, limited by shares, registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page. The address of the parent company ABAMR2 Ltd (Company no 10101605) is 2 Adelaide Street, St. Albans, Hertfordshire, AL3 5BH

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 ''The Financial Reporting Standard applicable in the UK and Republic of Ireland'' and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

Turnover
Turnover represents net invoiced value of services provided, excluding value added tax, recognized in respect of services supplied during the year. Turnover is recognized to the extent that it is probable that the economic benefits will flow to the company and turnover can be reliably measured.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Improvements to property - straight line over the lease term
Plant and machinery - 25% - 33% straight line rates on cost
Fixtures and fittings - 25% on cost

Stocks
Work in progress relates to the preliminary expenses incurred prior to commencement of project field work that are deferred and will be recovered.


ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2023

2. ACCOUNTING POLICIES - continued
Taxation
Current tax is recognised for the amount of income tax payable in respect of the taxable profit for the current or past reporting periods using the tax rates and laws that that have been enacted or substantively enacted by the reporting date.

Deferred tax is recognised in respect of all timing differences at the reporting date, except as otherwise indicated.

Deferred tax assets are only recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

If and when all conditions for retaining tax allowances for the cost of a fixed asset have been met, the deferred tax is reversed.

Deferred tax is recognised when income or expenses from a subsidiary or associate have been recognised, and will be assessed for tax in a future period, except where:
- the group is able to control the reversal of the timing difference; and
- it is probable that the timing difference will not reverse in the foreseeable future.

A deferred tax liability or asset is recognised for the additional tax that will be paid or avoided in respect of assets and liabilities that are recognised in a business combination. The amount attributed to goodwill is adjusted by the amount of deferred tax recognised.

Deferred tax is calculated using the tax rates and laws that that have been enacted or substantively enacted by the reporting date that are expected to apply to the reversal of the timing difference.

With the exception of changes arising on the initial recognition of a business combination, the tax expense (income) is presented either in profit or loss, other comprehensive income or equity depending on the transaction that resulted in the tax expense (income).

Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. Deferred tax assets and deferred tax liabilities are offset only if:
- the group has a legally enforceable right to set off current tax assets against current tax liabilities, and
- the deferred tax assets and deferred tax liabilities relate to income taxes levied by the same taxation authority on either the same taxable entity or different taxable entities which intend either to settle current tax liabilities and assets on a net basis, or to realise the assets and settle the liabilities simultaneously.

Research and development
Research and development expenditure is written off to the profit and loss account in the year in which it is incurred. Research and development tax credits are only recognised when agreed and receivable by the company.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company makes contributions to pension schemes for directors. Contributions payable to the director's pension scheme are charged to the profit and loss account in the period to which they relate.

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2023

2. ACCOUNTING POLICIES - continued

Financial instruments
De-recognised assets/liabilities
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in non-puttable ordinary shares.
Debt instruments (other than those wholly repayable or receivable within one year), including loans and other accounts receivable and payable, are initially measured at present value of the future cash flows and subsequently at amortised cost using the effective interest method. Debt instruments that are payable or receivable within one year, typically trade debtors and creditors, are measured, initially and subsequently, at the undiscounted amount of the cash or other consideration expected to be paid or received. However, if the arrangements of a short-term instrument constitute a financing transaction, like the payment of a trade debt deferred beyond normal business terms or financed at a rate of interest that is not a market rate or in the case of an out-right short-term loan not at market rate, the financial asset or liability is measured, initially, at the present value of the future cash flow discounted at a market rate of interest for a similar debt instrument and subsequently at amortised cost.
Investments in non-convertible preference shares and in non-puttable ordinary and preference shares are measured:
at fair value with changes recognised in the Statement of comprehensive income if the shares are publicly traded or their fair value can otherwise be measured reliably;
at cost less impairment for all other investments.
Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the Statement of comprehensive income.
For financial assets measured at amortised cost, the impairment loss is measured as the difference between an asset's carrying amount and the present value of estimated cash flows discounted at the asset's original effective interest rate. If a financial asset has a variable interest rate, the discount rate for measuring any impairment loss is the current effective interest rate determined under the contract.
For financial assets measured at cost less impairment, the impairment loss is measured as the difference between an asset's carrying amount and best estimate of the recoverable amount, which is an approximation of the amount that the Company would receive for the asset if it were to be sold at the reporting date.
Financial assets and liabilities are offset and the net amount reported in the Statement of financial position when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or income as appropriate. The company does not currently apply hedge accounting for interest rate and foreign exchange derivatives.

Debtors and creditors
Debtors and creditors with no stated interest rate and receivable or payable within one year are recorded at transaction price. Any losses arising from impairment are recognised in the income statement in other operating expenses.

Significant judgements and estimates
Preparation of the financial statements requires management to make significant judgements and estimates. The items in the financial statements where these judgements and estimates have been made include revenue recognition and deferred tax.

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2023

3. TURNOVER

The turnover and profit before taxation are attributable to the one principal activity of the company.

An analysis of turnover by geographical market is given below:

31.3.23 31.3.22
£    £   
United Kingdom 6,705,159 6,320,392
Europe 301,700 265,762
United States of America 326,872 628,094
Asia 4,950 -
7,338,681 7,214,248

4. EMPLOYEES AND DIRECTORS

31.3.23 31.3.22
£ £
Wages and salaries 2,846,864 2,330,467
Social security costs 319,075 264,635
Pension costs 93,575 58,944
Directors pension costs 450 450
3,259,964 2,654,496
The average number of employees during the year was 69 (2022 - 58).
In addition to the above, during the year, the company had 30 staff on zero hour contracts (2022 - 34)

5. DIRECTORS' EMOLUMENTS
31.3.23 31.3.22
£    £   
Directors' remuneration 15,000 15,000
Directors' pension contributions to money purchase schemes 450 450

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 1 1

The total of these emoluments were paid to one director and this director was the highest paid.

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2023

6. OPERATING PROFIT

The operating profit is stated after charging/(crediting):

31.3.23 31.3.22
£    £   
Other operating leases 160,478 141,904
Depreciation - owned assets 69,782 54,056
Foreign exchange differences (1,887 ) (364 )
Auditors' remuneration (Note 7) 11,500 10,000

7. AUDITORS' REMUNERATION

31.3.23 31.3.22
£ £
Fees payable to the company's auditors for the audit of the company's financial
statements

11,500

10,000
Total audit fees 11,500 10,000


8. TAXATION

Analysis of the tax charge
The tax charge on the profit for the year was as follows:
31.3.23 31.3.22
£    £   
Current tax:
UK corporation tax 10,835 36,229

Deferred tax 9,949 8,725
Tax on profit 20,784 44,954

UK corporation tax has been charged at 19% (2022 - 19%).

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2023

8. TAXATION - continued

Reconciliation of total tax charge included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

31.3.23 31.3.22
£    £   
Profit before tax 788,862 1,235,821
Profit multiplied by the standard rate of corporation tax in the UK of 19%
(2022 - 19%)

149,884

234,806

Effects of:
Expenses not deductible for tax purposes 10,117 8,771
Capital allowances in excess of depreciation (7,072 ) (13,310 )

previous periods
Losses - (53,030 )


Additional deduction for R&D expenditure (132,145 ) (132,283 )
Total tax charge 20,784 44,954

9. DIVIDENDS
31.3.23 31.3.22
£    £   
Ordinary shares of £1 each
Final 2,360,613 274,563

10. FINANCIAL INSTRUMENTS

31.3.23 31.3.22
£ £
Financial assets measured at amortised cost 6,233,111 5,838,133
6,233,111 5,838,133
31.3.23 31.3.22
£ £
Financial liabilities measured at amortised cost 3,718,796 1,741,016
3,718,796 1,741,016
Financial assets measured at amortised cost comprises of trade debtors, other debtors, amounts owed by group undertakings, cash, WIP, prepayments and accrued income.
Financial liabilities measured at amortised cost comprises of trade creditors, other creditors, accruals, deferred income, amounts owed to group entities, social security, other taxes and corporation taxes.

Financial liabilities measured at amortised cost have been restated for 2022. The original did not include other creditors. This was for disclosure purposes and has no impact on the balance sheet or profit and loss.

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2023

11. TANGIBLE FIXED ASSETS
Improvements Fixtures
to Plant and and
property machinery fittings Totals
£    £    £    £   
COST
At 1 April 2022 230,501 358,155 104,437 693,093
Additions - 55,665 14,334 69,999
At 31 March 2023 230,501 413,820 118,771 763,092
DEPRECIATION
At 1 April 2022 124,375 304,606 76,961 505,942
Charge for year 21,983 37,209 10,590 69,782
At 31 March 2023 146,358 341,815 87,551 575,724
NET BOOK VALUE
At 31 March 2023 84,143 72,005 31,220 187,368
At 31 March 2022 106,126 53,549 27,476 187,151

12. STOCKS
31.3.23 31.3.22
£    £   
Work-in-progress 25,580 20,811

13. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.3.23 31.3.22
£    £   
Trade debtors 2,287,725 2,488,986
Amounts owed by participating interests 338,134 113,919
Other debtors 234 -
Prepayments and accrued income 364,703 292,744
2,990,796 2,895,649

14. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.3.23 31.3.22
£    £   
Trade creditors 355,879 269,408
Amounts owed to participating interests 2,000,000 -
Corporation tax 10,835 36,229
Social security and other taxes 81,393 69,916
VAT 220,525 321,411
Other creditors - 65,448
Pension fund accrual 21,367 13,759
Accruals and deferred income 1,028,796 964,844
3,718,795 1,741,015

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2023

15. PROVISIONS FOR LIABILITIES
31.3.23 31.3.22
£    £   
Deferred tax
Accelerated capital allowances 28,611 18,662

Deferred
tax
£   
Balance at 1 April 2022 18,662
Provided during year 9,949
Balance at 31 March 2023 28,611

16. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.3.23 31.3.22
value: £    £   
10,000 Ordinary £1 10,000 10,000
890 Ordinary B 10p 89 89
10,089 10,089

The rights attached to each type of share class are as follows:

Ordinary - Each share is entitled to one vote in any circumstances. Each share is entitled pari passu to dividend payments or any other distribution. Each share is entitled pari passu to participate in a distribution from a winding up of the company. Shares of this class are non-redeemable.

Ordinary B - No voting rights. Each share is entitled pari passu to dividend payments or any other distribution. Each share is entitled pari passu to participate in a distribution arising from a winding up of the company. Shares of this class are non-redeemable.

17. RESERVES
Retained
earnings
£   

At 1 April 2022 4,255,518
Profit for the year 768,078
Dividends (2,360,613 )
At 31 March 2023 2,662,983

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2023

18. PENSION COMMITMENTS

The company operates a defined contribution scheme. The pension cost charge for the period represents contributions by the company to the scheme and amounted to £94,025 (2022 - £59,394). This includes £450 (2022 - £450) related to a director of the company. Total outstanding contributions at the end of the financial year were £21,367 (2022 - £13,759)

19. OTHER FINANCIAL COMMITMENTS

At 31 March 2023 the company had annual commitments under non-cancellable operating leases. These are broken down into under one year of £169,970 (2022 - £170,620) and between one and five years £318,399 (2022 - £484,132). The total of these comes to £488,370 (2022 - £654,752)

20. RELATED PARTY DISCLOSURES

Entities with control, joint control or significant influence over the entity
31.3.23 31.3.22
£    £   
Dividends paid 2,360,613 274,563
Amount due to related party 2,000,000 -

Entities over which the entity has control, joint control or significant influence
31.3.23 31.3.22
£    £   
Amount due from related party 338,134 113,919

During the year, a total of key management personnel compensation of £864,552 (2022 - £777,832) was paid. Please note that 2022 has been restated after the finalised accounts were submitted to include employers national insurance, employers pension and bonus. This was purely for disclosure purposes and has no impact on the balance sheet or profit and loss.

21. ULTIMATE PARENT COMPANY & ULTIMATE CONTROLLING PARTY

The immediate parent undertaking is ABAMR2 Limited. The ultimate controlling party is Ms A Bainbridge.