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Registered number: 02678113
LIFE ADVERTISING LTD
FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 AUGUST 2021
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Life Advertising Ltd
Registered number: 02678113
Balance Sheet
As at 30 August 2021
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Debtors: amounts falling due within one year
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Creditors: amounts falling due within one year
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Total assets less current liabilities
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The director considers that the Company is entitled to exemption from audit under section 477 of the Companies Act 2006 and members have not required the Company to obtain an audit for the year in question in accordance with section 476 of the Companies Act 2006.
The director acknowledges his responsibilities for complying with the requirements of the Companies Act 2006 with respect to accounting records and the preparation of financial statements.
The Company's financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.
The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.
Page 1
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Life Advertising Ltd
Registered number: 02678113
Balance Sheet (continued)
As at 30 August 2021
The financial statements were approved and authorised for issue by the board and were signed on its behalf on 24 May 2023.
The notes on pages 4 to 8 form part of these financial statements.
Page 2
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Life Advertising Ltd
Statement of Changes in Equity
For the Year Ended 30 August 2021
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Contributions by and distributions to owners
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Dividends: Equity capital
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The notes on pages 4 to 8 form part of these financial statements.
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Statement of Changes in Equity
For the Year Ended 30 August 2020
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Dividends: Equity capital
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The notes on pages 4 to 8 form part of these financial statements.
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Page 3
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Life Advertising Ltd
Notes to the Financial Statements
For the Year Ended 31 August 2021
Life Advertising Limited is a private limited company limited by shares, which is incorporated under the Companies Act 2006 and registered in England and Wales. Its registered office is Langtons, The Plaza, 100 Old Hall Street, Liverpool, L3 9QJ. The company number is 02678113.
These financial statements present information about the company as an individual undertaking.
2.Accounting policies
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Basis of preparation of financial statements
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The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The preparation of financial statements in compliance with FRS 102 requires the use of certain critical accounting estimates. It also requires management to exercise judgment in applying the Company's accounting policies.
The following principal accounting policies have been applied:
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:
Rendering of services
Revenue from a contract to provide services is recognised in the period in which the services are provided in accordance with the stage of completion of the contract when all of the following conditions are satisfied:
∙the amount of revenue can be measured reliably;
∙it is probable that the Company will receive the consideration due under the contract;
∙the stage of completion of the contract at the end of the reporting period can be measured reliably; and
∙the costs incurred and the costs to complete the contract can be measured reliably.
Interest income is recognised in profit or loss using the effective interest method.
Defined contribution pension plan
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in profit or loss when they fall due. Amounts not paid are shown in accruals as a liability in the Balance Sheet. The assets of the plan are held
Page 4
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Life Advertising Ltd
Notes to the Financial Statements
For the Year Ended 31 August 2021
2.Accounting policies (continued)
separately from the Company in independently administered funds.
Tax is recognised in profit or loss except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.
The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.
Intangible assets are initially recognised at cost. After recognition, under the cost model, intangible assets are measured at cost less any accumulated amortisation and any accumulated impairment losses.
All intangible assets are considered to have a finite useful life. If a reliable estimate of the useful life cannot be made, the useful life shall not exceed ten years.
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.
Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, as below.
Depreciation is provided on the following basis:
The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in profit or loss.
Short-term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.
Page 5
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Life Advertising Ltd
Notes to the Financial Statements
For the Year Ended 31 August 2021
2.Accounting policies (continued)
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Cash and cash equivalents
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Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.
Short-term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in ordinary shares.
Equity dividends are recognised when they become legally payable. Interim equity dividends are recognised when paid. Final equity dividends are recognised when approved by the shareholders at an annual general meeting.
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The average monthly number of employees, including the director, during the year was as follows:
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Page 6
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Life Advertising Ltd
Notes to the Financial Statements
For the Year Ended 31 August 2021
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Charge for the year on owned assets
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The net book value of land and buildings may be further analysed as follows:
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Prepayments and accrued income
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Page 7
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Life Advertising Ltd
Notes to the Financial Statements
For the Year Ended 31 August 2021
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Cash and cash equivalents
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Creditors: Amounts falling due within one year
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Accruals and deferred income
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Allotted, called up and fully paid
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7,500 (2020 - 7,500) Ordinary shares of £1.00 each
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The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £nil (2020: £1,690). Contributions totalling £nil (2020: £nil) were payable to the fund at the balance sheet date.
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Related party transactions
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Included in other creditors is a balance of £70,718 (2020: £8,900) owed from the company to the director Mr R E McGee. All transactions are at an arms length basis.
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The ultimate controlling party is Mr R E McGee by virtue of his 100% shareholding in the company.
Page 8
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