Accounts filed on 31-12-2014


trueAffiliateTraction UK Limited080694692014-12-31-900277-469940-900276-46993911-900276-469939-900276-469939-903693-472802103462856609813093593296115055888461588044503417286334172863Basis of accounting The financial statements have been prepared under the historical cost convention, and in accordance with the Financial Reporting Standard for Smaller Entities (effective April 2008). The company is dependent upon continuing financial support from its parent company to enable it to trade. If this support was withdrawn the company would have to cease trading. Based on current trading patterns, the directors consider that this support will be maintained for the forseeable future. Consequently the accounts have been prepared on a going concern basis. Turnover The turnover shown in the profit and loss account represents amounts invoiced during the year, exclusive of Value Added Tax. Operating lease agreements Rentals applicable to operating leases where substantially all of the benefits and risks of ownership remain with the lessor are charged against profits on a straight line basis over the period of the lease. Fixed Assets All fixed assets are initially recorded at cost. Financial Instruments Financial instruments are classified and accounted for, according to the substance of the contractual arrangement, as either financial assets, financial liabilities or equity instruments. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.Office equipmentreducing balance0.2000 Assets and liabilities in foreign currencies are translated into sterling at the rates of exchange ruling at the balance sheet date. Transactions in foreign currencies are translated into sterling at the rate of exchange ruling at the date of the transaction. Exchange differences are taken into account in arriving at the operating profit. 5539413014092122126785555394130140921221267855Ordinary10000.011010Ordinary0.0111100Ultimate parent companyThe ultimate parent company of AffiliateTraction UK Limited, is Traction Media Inc, a company incorporated in the United States of America.2015-09-21K R Allentruetruetruetruexbrli:sharesiso4217:GBPxbrli:pureAffiliateTraction UK Limited2014-01-012014-12-31AffiliateTraction UK Limited2013-01-012013-12-31AffiliateTraction UK Limited2012-12-31AffiliateTraction UK Limited2013-12-31AffiliateTraction UK Limited2013-12-31AffiliateTraction UK Limited2014-12-31 2015-09-23