ANALYTICS SEO LIMITED

ANALYTICS SEO LIMITED

ANALYTICS SEO LIMITED - Company Information

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ANALYTICS SEO LIMITED

Company Registration Number:
05796620 (England and Wales)

Unaudited abridged accounts for the year ended 30 September 2020

Period of accounts

Start date: 01 October 2019

End date: 30 September 2020

ANALYTICS SEO LIMITED

Contents of the Financial Statements

for the Period Ended 30 September 2020

Balance sheet
Notes

ANALYTICS SEO LIMITED

Balance sheet

As at 30 September 2020


Notes
2020
2019


£
£
Fixed assets
Tangible assets: 3 54,358 189,934
Total fixed assets: 54,358 189,934
Current assets
Debtors:   152,676 215,065
Cash at bank and in hand: 199,049 223,997
Total current assets: 351,725 439,062
Creditors: amounts falling due within one year:   (375,097) (436,755)
Net current assets (liabilities): (23,372) 2,307
Total assets less current liabilities: 30,986 192,241
Creditors: amounts falling due after more than one year:   (46,667) 0
Total net assets (liabilities): (15,681) 192,241
Capital and reserves
Called up share capital: 1,597 1,597
Share premium account: 1,226,523 1,226,523
Profit and loss account: (1,243,801) (1,035,879)
Shareholders funds: (15,681) 192,241

The notes form part of these financial statements

ANALYTICS SEO LIMITED

Balance sheet statements

For the year ending 30 September 2020 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

The members have agreed to the preparation of abridged accounts for this accounting period in accordance with Section 444(2A).

These accounts have been prepared in accordance with the provisions applicable to companies subject to the small companies regime.

The directors have chosen to not file a copy of the company’s profit & loss account.

This report was approved by the board of directors on 09 December 2020
and signed on behalf of the board by:

Name: PJ Holt
Status: Director

The notes form part of these financial statements

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2020

1. Accounting policies

These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

Turnover policy

Turnover represents the value, net of value added tax and discounts, of goods or services provided to customers. Turnover on rolling monthly software subscriptions is recognised in the month it is billed. Turnover on longer term subscriptions is deferred and recognised over the life of the subscription agreement.

Tangible fixed assets and depreciation policy

Fixed assets are stated at their cost prices, less accumulated depreciation and less amounts recognised in respect of impairment. Depreciation has been provided at the following rates in order to write off the assets over their estimated useful lives.

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2020

2. Employees

2020 2019
Average number of employees during the period 15 17

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2020

3. Tangible Assets

Total
Cost £
At 01 October 2019 391,280
Disposals (54,424)
At 30 September 2020 336,856
Depreciation
At 01 October 2019 201,346
Charge for year 81,152
At 30 September 2020 282,498
Net book value
At 30 September 2020 54,358
At 30 September 2019 189,934

ANALYTICS SEO LIMITED

Notes to the Financial Statements

for the Period Ended 30 September 2020

4. Related party transactions

On 21 June 2012 the Company incorporated a wholly owned subsidiary, Analytics SEO LLC, in the United States. The subsidiary carried out ancillary support services for the Company during the year to September 2020. A total of £17,956 was payable to Analytics SEO LLC for services rendered during the period to 30 September 2020 (2019: £72,137).On 20 April 2016 the Company incorporated a wholly owned subsidiary, Analytics SEO (Pty) Ltd, in South Africa. The subsidiary is currently dormant. A total of £nil was payable to Analytics SEO (Pty) Ltd for services rendered during the period to 30 September 2020 (2019: £nil)A working capital loan of £100,000 was made available to the Company on 3 July 2018 by one of the its shareholders, KJ Watson. Under the terms of the loan agreement, the loan bears interest at 20% p.a. and will be repaid in full by 30 September 2021.