STRAND_EUROPE_LIMITED - Accounts


Company Registration No. 02710372 (England and Wales)
STRAND EUROPE LIMITED
ANNUAL REPORT AND FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2021
STRAND EUROPE LIMITED
COMPANY INFORMATION
Directors
Mrs A Suri
Mr N Suri
(Appointed 1 December 2021)
Secretary
Ms N Whitall
Company number
02710372
Registered office
207 3rd Floor
Regent Street
London
W1B 3HH
Auditor
Alliotts LLP
Friary Court
13-21 High Street
Guildford
Surrey
GU1 3DL
STRAND EUROPE LIMITED
CONTENTS
Page
Strategic report
1 - 2
Directors' report
3 - 4
Independent auditor's report
5 - 8
Statement of comprehensive income
9
Statement of financial position
10
Statement of changes in equity
11
Statement of cash flows
12
Notes to the financial statements
13 - 29
STRAND EUROPE LIMITED
STRATEGIC REPORT
FOR THE YEAR ENDED 31 DECEMBER 2021
- 1 -

The directors present the strategic report for the year ended 31 December 2021.

Fair review of the business

Principal activities:

The principal activity of the business is the sales and marketing of Kodak branded batteries, flash lights, LED bulbs, razors and Headphones.

 

Results of Business:

2021 was a successful year achieving £57.4m revenue from £45.9 representing 25% revenue growth. Majority of the growth coming from Batteries and single use razors. Profit before tax was strong at £3.9m, 6.7% of revenue.

Principal risks and uncertainties

The unprecedented increase in material cost and continued very high freight cost. In addition, the ongoing conflict in Ukraine represents an ongoing challenge as we sell in both markets. In the first half revenue and margin will be under pressure but expect a recovery in the second half of the year.

Key performance indicators

The Board monitors the progress of the Company by reference to the following points:

 

            2017        2018        2019        2020        2021

Turnover        31.4m        40.4m        40.0m        45.9m        57.4m

Gross profit        21.1%        20.8%        21.2%        24.5%        25.2%

Future Plans

In the second half of 2022 we will launch a new range of Kodak mobile accessories. We will add more entry level SKUs to our headphone portfolio and continue to focus on growing our Kodak razor business.

Promoting the success of the company

Under s172 of the Companies Act 2006 directors of UK companies have a duty to promote the success of their company for the benefit of the members as a whole and, in doing so, have regard to:

 

  • The likely consequences of any decision in the long term;

  • The interests of the company’s employees:

  • The need to foster the company’s business relationships with suppliers, customers and others;

  • The impact of the company’s operations on the community and the environment;

  • The desirability of the company maintaining a reputation for high standards of business conduct; and

  • The need to act fairly as between members of the company.

 

The Directors of Strand Europe Limited consider the following areas to be of key importance in their fulfilment of this duty:

 

  • Interest of company employees is of paramount importance. Staff at all levels are encouraged to express their concern and make recommendations to improve performance. We have away days to build team spirit.

  • Hong Kong staff is in regular contact with all our suppliers to ensure prompt delivery and that the product is manufactured to our specification. Top management visit our suppliers regularly, although, recently this has not been possible due to Covid.

  • Sales staff is in regular touch with all our customers and make sure they are encouraged and incentivised to sell our merchandise.

 

STRAND EUROPE LIMITED
STRATEGIC REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 2 -

On behalf of the board

Mr N Suri
Director
27 June 2022
STRAND EUROPE LIMITED
DIRECTORS' REPORT
FOR THE YEAR ENDED 31 DECEMBER 2021
- 3 -

The directors present their annual report and financial statements for the year ended 31 December 2021.

Results and dividends

The results for the year are set out on page 9.

No ordinary dividends were paid. The directors do not recommend payment of a final dividend.

Directors

The directors who held office during the year and up to the date of signature of the financial statements were as follows:

Mrs A Suri
Mr R Suri
(Resigned 30 November 2021)
Mr N Suri
(Appointed 1 December 2021)
Auditor

The auditor, Alliotts LLP, is deemed to be reappointed under section 487(2) of the Companies Act 2006.

Energy and carbon report

The directors present their report on energy consumption for the year ended 31 December 2021.

2021
Energy consumption
kWh
Aggregate of energy consumption in the year
- Gas combustion
83,464
- Electricity purchased
19,244
102,708
2021
Emissions of CO2 equivalent
metric tonnes
Scope 1 - direct emissions
- Gas combustion
15.29
15.29
Scope 2 - indirect emissions
- Electricity purchased
4.09
Total gross emissions
19.38
Intensity ratio
Tonnes CO2e per full-time employee
1.08
Quantification and reporting methodology

We have followed the 2019 HM Government Environmental Reporting Guidelines. We have also used the GHG Reporting Protocol – Corporate Standard and have used the 2021 UK Government’s Conversion Factors for Company Reporting.

STRAND EUROPE LIMITED
DIRECTORS' REPORT (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 4 -
Intensity measurement

The chosen intensity measurement ratio is total gross emissions in metric tonnes CO2e per employee. The directors are of the opinion that this is a suitable measure given the operations of the company and the sector in which it operates.

Measures taken to improve energy efficiency

The company moved premises in the year to fully serviced premises and as such no longer incur any energy costs directly, therefore there are no specific energy efficiency measures to report.

Statement of directors' responsibilities

The directors are responsible for preparing the annual report and the financial statements in accordance with applicable law and regulations.

 

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

 

  •     select suitable accounting policies and then apply them consistently;

  •     make judgements and accounting estimates that are reasonable and prudent;

  •     state whether applicable UK Accounting Standards have been followed, subject to any material departures disclosed and explained in the financial statements;

  •     prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company’s transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Statement of disclosure to auditor

So far as each person who was a director at the date of approving this report is aware, there is no relevant audit information of which the company’s auditor is unaware. Additionally, the directors individually have taken all the necessary steps that they ought to have taken as directors in order to make themselves aware of all relevant audit information and to establish that the company’s auditor is aware of that information.

On behalf of the board
Mr N Suri
Director
27 June 2022
STRAND EUROPE LIMITED
INDEPENDENT AUDITOR'S REPORT
TO THE MEMBERS OF STRAND EUROPE LIMITED
- 5 -
Opinion

We have audited the financial statements of Strand Europe Limited (the 'company') for the year ended 31 December 2021 which comprise the statement of comprehensive income, the statement of financial position, the statement of changes in equity, the statement of cash flows and notes to the financial statements, including significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:

  •     give a true and fair view of the state of the company's affairs as at 31 December 2021 and of its profit for the year then ended;

  •     have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and

  •     have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditor's responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern

In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.

 

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.

 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Other information

The other information comprises the information included in the annual report other than the financial statements and our auditor's report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

 

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006

In our opinion, based on the work undertaken in the course of our audit:

  • the information given in the strategic report and the directors' report for the financial year for which the financial statements are prepared is consistent with the financial statements; and

  • the strategic report and the directors' report have been prepared in accordance with applicable legal requirements.

STRAND EUROPE LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF STRAND EUROPE LIMITED
- 6 -
Matters on which we are required to report by exception

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report and the directors' report.

 

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:

 

  •     adequate accounting records have not been kept, or returns adequate for our audit have not been received from branches not visited by us; or

  •     the financial statements are not in agreement with the accounting records and returns; or

  •     certain disclosures of remuneration specified by law are not made; or

  •     we have not received all the information and explanations we require for our audit.

Responsibilities of directors

As explained more fully in the directors' responsibilities statement, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditor's responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an auditor's report that includes our opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud, is detailed below.

STRAND EUROPE LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF STRAND EUROPE LIMITED
- 7 -
Extent to which the audit was considered captable of detecting irregularities, including fraud

Our approach to identifying and assessing the risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, was as follows:

  • the engagement partner ensured that the engagement team collectively had the appropriate competence, capabilities and skills to identify or recognise non-compliance with applicable laws and regulations;

  • we identified the laws and regulations applicable to the company through discussions with directors and other management, and from our commercial knowledge and experience of the sector;

  • we focused on specific laws and regulations which we considered may have a direct material effect on the financial statements or the operations of the company, including the Companies Act 2006, taxation legislation, data protection, anti-bribery, employment, environmental and health and safety legislation;

  • we assessed the extent of compliance with the laws and regulations identified above through making enquiries of management and inspecting legal correspondence; and

  • identified laws and regulations were communicated within the audit team regularly and the team remained alert to instances of non-compliance throughout the audit.

 

We assessed the susceptibility of the company’s financial statements to material misstatement, including obtaining an understanding of how fraud might occur, by:

  • making enquiries of management as to where they considered there was susceptibility to fraud, their knowledge of actual, suspected and alleged fraud;

  • considering the internal controls in place to mitigate risks of fraud and non-compliance with laws and regulations, and

  • understanding the design of the company's remuneration policies.

Audit response to risks identified

To address the risk of fraud through management bias and override of controls, we:

  • performed analytical procedures to identify any unusual or unexpected relationships;

  • tested journal entries to identify unusual transactions;

  • assessed whether judgements and assumptions made in determining the accounting estimates were indicative of potential bias; and

  • investigated the rationale behind significant or unusual transactions.

 

In response to the risk of irregularities and non-compliance with laws and regulations, we designed procedures which included, but were not limited to:

  • agreeing financial statement disclosures to underlying supporting documentation;

  • reading the minutes of meetings of the board of directors; and

  • enquiring of management as to actual and potential litigation and claims.

There are inherent limitations in our audit procedures described above. The more removed that laws and regulations are from financial transactions, the less likely it is that we would become aware of non-compliance. Auditing standards also limit the audit procedures required to identify non-compliance with laws and regulations to enquiry of the directors and other management and the inspection of regulatory and legal correspondence, if any.

 

Material misstatements that arise due to fraud can be harder to detect than those that arise from error as they may involve deliberate concealment or collusion.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: https://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor's report.

STRAND EUROPE LIMITED
INDEPENDENT AUDITOR'S REPORT (CONTINUED)
TO THE MEMBERS OF STRAND EUROPE LIMITED
- 8 -

Use of our report

This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an auditor's report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members, as a body, for our audit work, for this report, or for the opinions we have formed.

Christopher Cairns BSc FCA (Senior Statutory Auditor)
For and on behalf of Alliotts LLP
27 June 2022
Chartered Accountants
Statutory Auditor
Friary Court
13-21 High Street
Guildford
Surrey
GU1 3DL
STRAND EUROPE LIMITED
STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 DECEMBER 2021
- 9 -
2021
2020
Notes
£
£
Revenue
3
57,322,238
45,892,302
Cost of sales
(42,851,322)
(34,662,424)
Gross profit
14,470,916
11,229,878
Administrative expenses
(10,559,526)
(8,221,422)
Other operating income
1,949
257,161
Operating profit
4
3,913,339
3,265,617
Investment income
8
16,548
46,254
Finance costs
9
(58,884)
(109,037)
Other gains and losses
10
-
0
1,256,434
Profit before taxation
3,871,003
4,459,268
Tax on profit
11
(734,809)
(847,638)
Profit for the financial year
3,136,194
3,611,630
STRAND EUROPE LIMITED
STATEMENT OF FINANCIAL POSITION
AS AT
31 DECEMBER 2021
31 December 2021
- 10 -
2021
2020
Notes
£
£
£
£
Non-current assets
Property, plant and equipment
14
167,642
230,183
Investments
15
14,981
14,981
182,623
245,164
Current assets
Inventories
18
2,744,816
3,188,195
Trade and other receivables
19
14,065,031
7,444,593
Cash and cash equivalents
5,023,760
7,515,524
21,833,607
18,148,312
Current liabilities
20
(9,999,825)
(8,144,532)
Net current assets
11,833,782
10,003,780
Total assets less current liabilities
12,016,405
10,248,944
Non-current liabilities
21
(1,366,667)
(2,735,400)
Net assets
10,649,738
7,513,544
Equity
Called up share capital
26
898,000
898,000
Capital redemption reserve
202,000
202,000
Retained earnings
9,549,738
6,413,544
Total equity
10,649,738
7,513,544
The financial statements were approved by the board of directors and authorised for issue on 27 June 2022 and are signed on its behalf by:
Mr N Suri
Director
Company Registration No. 02710372
STRAND EUROPE LIMITED
STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2021
- 11 -
Share capital
Capital redemption reserve
Retained earnings
Total
Notes
£
£
£
£
Balance at 1 January 2020
898,000
202,000
3,699,914
4,799,914
Year ended 31 December 2020:
Profit and total comprehensive income for the year
-
-
3,611,630
3,611,630
Dividends
12
-
-
(898,000)
(898,000)
Balance at 31 December 2020
898,000
202,000
6,413,544
7,513,544
Year ended 31 December 2021:
Profit and total comprehensive income for the year
-
-
3,136,194
3,136,194
Balance at 31 December 2021
898,000
202,000
9,549,738
10,649,738
STRAND EUROPE LIMITED
STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 31 DECEMBER 2021
- 12 -
2021
2020
Notes
£
£
£
£
Cash flows from operating activities
Cash (absorbed by)/generated from operations
30
(34,064)
5,247,705
Interest paid
(58,884)
(109,037)
Income taxes paid
(600,000)
(665,509)
Net cash (outflow)/inflow from operating activities
(692,948)
4,473,159
Investing activities
Purchase of property, plant and equipment
-
0
(93,210)
Proceeds on disposal of property, plant and equipment
18,375
17,776
Proceeds on disposal of investments
-
0
1,441,414
Loans made
(612,883)
-
0
Receipts arising from loans made
380,000
3,390
Interest received
16,548
46,254
Net cash (used in)/generated from investing activities
(197,960)
1,415,624
Financing activities
Repayment of borrowings
(412,500)
(200,000)
Proceeds of new bank loans
-
0
2,000,000
Repayment of bank loans
(1,170,333)
(1,435,400)
Payment of finance leases obligations
(18,023)
(54,069)
Dividends paid
-
0
(898,000)
Net cash used in financing activities
(1,600,856)
(587,469)
Net (decrease)/increase in cash and cash equivalents
(2,491,764)
5,301,314
Cash and cash equivalents at beginning of year
7,515,524
2,214,210
Cash and cash equivalents at end of year
5,023,760
7,515,524
STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS
FOR THE YEAR ENDED 31 DECEMBER 2021
- 13 -
1
Accounting policies
Company information

Strand Europe Limited is a private company limited by shares incorporated in England and Wales. The registered office is 207 3rd Floor, Regent Street, London, W1B 3HH.

1.1
Accounting convention

These financial statements have been prepared in accordance with FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (“FRS 102”) and the requirements of the Companies Act 2006.

The financial statements are prepared in sterling, which is the functional currency of the company. Monetary amounts in these financial statements are rounded to the nearest £.

The financial statements have been prepared under the historical cost convention. The principal accounting policies adopted are set out below.

The company has taken advantage of the exemption under section 402 of the Companies Act 2006 not to prepare consolidated accounts. The financial statements present information about the company as an individual entity and not about its group.

 

Strand Europe Limited's subsidary company can be excluded from consolidation due to the fact that it's inclusion is not material for the purpose of giving a true and fair view under section 405 of the Companies Act 2006.

1.2
Going concern

The financial statements have been prepared on a going concern basis. The directors have acknowledged the latest guidance on going concern and financial reporting published by the Financial Reporting Council.true

During the year under review the rapid spread of the COVID-19 virus has had clear consequences for the global economy and the UK. The directors continue to monitor the consequences of the virus on the business.

Assurances have been received from the shareholders that additional funding would be made available by way of loans or share capital should this be necessary.

It is for the reasons above that the directors are satisfied that it is appropriate to prepare the financial statements on a going concern basis.

1.3
Revenue

Turnover represents amounts receivable for goods and services net of VAT and trade discounts.

 

Income is recognised when the risks and rewards of ownership are transferred to the customer. For "free on board" sales this is on delivery of goods to the customer's freight forwarder, otherwise, this is on delivery of goods to the customer.

Revenue from the sale of goods is recognised when the significant risks and rewards of ownership of the goods have passed to the buyer (usually on dispatch of the goods), the amount of revenue can be measured reliably, it is probable that the economic benefits associated with the transaction will flow to the entity and the costs incurred or to be incurred in respect of the transaction can be measured reliably.

 

For Free On Board (FOB) sales the passing of risks occurs when the goods pass the ship's rail at the port of shipment. This is the point when the revenue is recognised.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 14 -
1.4
Property, plant and equipment

Property, plant and equipment are initially measured at cost and subsequently measured at cost or valuation, net of depreciation and any impairment losses.

Depreciation is recognised so as to write off the cost or valuation of assets less their residual values over their useful lives on the following bases:

Land and buildings Leasehold
Over life of lease
Fixtures, fittings & equipment
20% straight line
Motor vehicles
25% reducing balance

The gain or loss arising on the disposal of an asset is determined as the difference between the sale proceeds and the carrying value of the asset, and is credited or charged to profit or loss.

1.5
Non-current investments

Interests in subsidiaries, associates and jointly controlled entities are initially measured at cost and subsequently measured at cost less any accumulated impairment losses. The investments are assessed for impairment at each reporting date and any impairment losses or reversals of impairment losses are recognised immediately in profit or loss.

An associate is an entity, being neither a subsidiary nor a joint venture, in which the company holds a long-term interest and where the company has significant influence. The company considers that it has significant influence where it has the power to participate in the financial and operating decisions of the associate.

1.6
Impairment of non-current assets

At each reporting period end date, the company reviews the carrying amounts of its tangible assets to determine whether there is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the extent of the impairment loss (if any). Where it is not possible to estimate the recoverable amount of an individual asset, the company estimates the recoverable amount of the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

 

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised immediately in profit or loss, unless the relevant asset is carried at a revalued amount, in which case the impairment loss is treated as a revaluation decrease.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 15 -
1.7
Inventories

Inventories are stated at the lower of cost and estimated selling price less costs to complete and sell. Cost comprises direct materials and, where applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present location and condition.

 

Inventories held for distribution at no or nominal consideration are measured at the lower of cost and replacement cost, adjusted where applicable for any loss of service potential.

At each reporting date, an assessment is made for impairment. Any excess of the carrying amount of inventories over its estimated selling price less costs to complete and sell is recognised as an impairment loss in profit or loss. Reversals of impairment losses are also recognised in profit or loss.

1.8
Cash and cash equivalents

Cash and cash equivalents are basic financial assets and include cash in hand, deposits held at call with banks, other short-term liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities.

1.9
Financial instruments

The company has elected to apply the provisions of Section 11 ‘Basic Financial Instruments’ and Section 12 ‘Other Financial Instruments Issues’ of FRS 102 to all of its financial instruments.

 

Financial instruments are recognised in the company's statement of financial position when the company becomes party to the contractual provisions of the instrument.

 

Financial assets and liabilities are offset, with the net amounts presented in the financial statements, when there is a legally enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.

Basic financial assets

Basic financial assets, which include trade and other receivables and cash and bank balances, are initially measured at transaction price including transaction costs and are subsequently carried at amortised cost using the effective interest method unless the arrangement constitutes a financing transaction, where the transaction is measured at the present value of the future receipts discounted at a market rate of interest. Financial assets classified as receivable within one year are not amortised.

Other financial assets

Other financial assets, including investments in equity instruments which are not subsidiaries, associates or joint ventures, are initially measured at fair value, which is normally the transaction price. Such assets are subsequently carried at fair value and the changes in fair value are recognised in profit or loss, except that investments in equity instruments that are not publicly traded and whose fair values cannot be measured reliably are measured at cost less impairment.

Trade receivables, loans and other receivables that have fixed or determinable payments that are not quoted in an active market are classified as 'loans and receivables'. Loans and receivables are measured at amortised cost using the effective interest method, less any impairment.

 

Interest is recognised by applying the effective interest rate, except for short-term receivables when the recognition of interest would be immaterial. The effective interest method is a method of calculating the amortised cost of a debt instrument and of allocating the interest income over the relevant period. The effective interest rate is the rate that exactly discounts estimated future cash receipts through the expected life of the debt instrument to the net carrying amount on initial recognition.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 16 -
Impairment of financial assets

Financial assets, other than those held at fair value through profit and loss, are assessed for indicators of impairment at each reporting end date.

 

Financial assets are impaired where there is objective evidence that, as a result of one or more events that occurred after the initial recognition of the financial asset, the estimated future cash flows have been affected. If an asset is impaired, the impairment loss is the difference between the carrying amount and the present value of the estimated cash flows discounted at the asset’s original effective interest rate. The impairment loss is recognised in profit or loss.

 

If there is a decrease in the impairment loss arising from an event occurring after the impairment was recognised, the impairment is reversed. The reversal is such that the current carrying amount does not exceed what the carrying amount would have been, had the impairment not previously been recognised. The impairment reversal is recognised in profit or loss.

Derecognition of financial assets

Financial assets are derecognised only when the contractual rights to the cash flows from the asset expire or are settled, or when the company transfers the financial asset and substantially all the risks and rewards of ownership to another entity, or if some significant risks and rewards of ownership are retained but control of the asset has transferred to another party that is able to sell the asset in its entirety to an unrelated third party.

Classification of financial liabilities

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Basic financial liabilities

Basic financial liabilities, including trade and other payables, bank loans, loans from fellow group companies and preference shares that are classified as debt, are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where the debt instrument is measured at the present value of the future payments discounted at a market rate of interest. Financial liabilities classified as payable within one year are not amortised.

 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

 

Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Amounts payable are classified as current liabilities if payment is due within one year or less. If not, they are presented as non-current liabilities. Trade payables are recognised initially at transaction price and subsequently measured at amortised cost using the effective interest method.

Other financial liabilities

Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or finance income as appropriate, unless hedge accounting is applied and the hedge is a cash flow hedge.

 

Debt instruments that do not meet the conditions in FRS 102 paragraph 11.9 are subsequently measured at fair value through profit or loss. Debt instruments may be designated as being measured at fair value through profit or loss to eliminate or reduce an accounting mismatch or if the instruments are measured and their performance evaluated on a fair value basis in accordance with a documented risk management or investment strategy.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 17 -

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.

Derecognition of financial liabilities

Financial liabilities are derecognised when the company’s contractual obligations expire or are discharged or cancelled.

1.10
Equity instruments

Equity instruments issued by the company are recorded at the proceeds received, net of transaction costs. Dividends payable on equity instruments are recognised as liabilities once they are no longer at the discretion of the company.

1.11
Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible. The company’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the reporting end date.

Deferred tax

Deferred tax liabilities are generally recognised for all timing differences and deferred tax assets are recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits. Such assets and liabilities are not recognised if the timing difference arises from goodwill or from the initial recognition of other assets and liabilities in a transaction that affects neither the tax profit nor the accounting profit.

 

The carrying amount of deferred tax assets is reviewed at each reporting end date and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax is charged or credited in the income statement, except when it relates to items charged or credited directly to equity, in which case the deferred tax is also dealt with in equity. Deferred tax assets and liabilities are offset when the company has a legally enforceable right to offset current tax assets and liabilities and the deferred tax assets and liabilities relate to taxes levied by the same tax authority.

1.12
Employee benefits

The costs of short-term employee benefits are recognised as a liability and an expense, unless those costs are required to be recognised as part of the cost of stock or non-current assets.

 

The cost of any unused holiday entitlement is recognised in the period in which the employee’s services are received.

 

Termination benefits are recognised immediately as an expense when the company is demonstrably committed to terminate the employment of an employee or to provide termination benefits.

1.13
Retirement benefits

The company operates a defined contribution scheme for the benefit of its employees. Contributions payable are charged to the profit and loss account in the year they are payable.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
1
Accounting policies
(Continued)
- 18 -
1.14
Leases

Leases are classified as finance leases whenever the terms of the lease transfer substantially all the risks and rewards of ownership to the lessees. All other leases are classified as operating leases.

 

Assets held under finance leases are recognised as assets at the lower of the assets fair value at the date of inception and the present value of the minimum lease payments. The related liability is included in the statement of financial position as a finance lease obligation. Lease payments are treated as consisting of capital and interest elements. The interest is charged to profit or loss so as to produce a constant periodic rate of interest on the remaining balance of the liability.

Rentals payable under operating leases, including any lease incentives received, are charged to profit or loss on a straight line basis over the term of the relevant lease except where another more systematic basis is more representative of the time pattern in which economic benefits from the leases asset are consumed.

1.15
Foreign exchange

Transactions in currencies other than pounds sterling are recorded at the rates of exchange prevailing at the dates of the transactions. At each reporting end date, monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing on the reporting end date. Gains and losses arising on translation in the period are included in profit or loss.

2
Judgements and key sources of estimation uncertainty

In the application of the company’s accounting policies, the directors are required to make judgements, estimates and assumptions about the carrying amount of assets and liabilities that are not readily apparent from other sources. The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from these estimates.

 

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the estimate is revised where the revision affects only that period, or in the period of the revision and future periods where the revision affects both current and future periods.

3
Revenue

An analysis of the company's revenue is as follows:

2021
2020
£
£
Revenue analysed by class of business
Battery sales
52,249,164
42,070,696
Lighting sales
2,318,451
2,839,470
Other licenced sales
2,754,623
982,136
57,322,238
45,892,302
STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
3
Revenue
(Continued)
- 19 -
2021
2020
£
£
Revenue analysed by geographical market
UK
25,795,007
19,010,739
Rest of Europe
23,502,118
18,170,849
Rest of World
8,025,113
8,710,714
57,322,238
45,892,302
2021
2020
£
£
Other significant revenue
Interest income
16,548
46,254
Commissions received
487
-
0
4
Operating profit
2021
2020
Operating profit for the year is stated after charging/(crediting):
£
£
Exchange differences apart from those arising on financial instruments measured at fair value through profit or loss
(1,462)
(257,161)
Depreciation of owned property, plant and equipment
49,888
52,428
(Profit)/loss on disposal of property, plant and equipment
(5,722)
708
Impairment of inventories recognised or reversed
(125,657)
(262,995)
Operating lease charges
259,593
260,260
5
Auditor's remuneration
2021
2020
Fees payable to the company's auditor and associates:
£
£
For audit services
Audit of the financial statements of the company
17,000
16,100
For other services
Taxation compliance services
2,400
2,300
STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 20 -
6
Employees

The average monthly number of persons (including directors) employed by the company during the year was:

2021
2020
Number
Number
Administrative
14
14
Management
2
2
Distribution
2
5
Total
18
21

Their aggregate remuneration comprised:

2021
2020
£
£
Wages and salaries
1,493,491
1,908,299
Social security costs
217,589
156,659
Pension costs
93,004
78,320
1,804,084
2,143,278
7
Directors' remuneration
2021
2020
£
£
Remuneration for qualifying services
1,001,518
671,571
Company pension contributions to defined contribution schemes
41,139
65,905
1,042,657
737,476

The number of directors for whom retirement benefits are accruing under defined contribution schemes amounted to 2 (2020 - 2).

Remuneration disclosed above include the following amounts paid to the highest paid director:
2021
2020
£
£
Remuneration for qualifying services
565,533
274,479
Company pension contributions to defined contribution schemes
6,826
26,238

Directors' remuneration includes the value of any non-cash benefits provided to the directors, such as cars and medical insurance.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 21 -
8
Investment income
2021
2020
£
£
Interest income
Interest on bank deposits
16,548
46,254

Investment income includes the following:

Interest on financial assets not measured at fair value through profit or loss
16,548
46,254
9
Finance costs
2021
2020
£
£
Interest on financial liabilities measured at amortised cost:
Interest on bank overdrafts and loans
58,884
109,037
10
Other gains and losses
2021
2020
£
£
Gain on disposal of fixed asset investments
-
0
1,256,434
11
Taxation
2021
2020
£
£
Current tax
UK corporation tax on profits for the current period
695,545
895,673
Deferred tax
Origination and reversal of timing differences
39,264
(48,035)
Total tax charge
734,809
847,638
STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
11
Taxation
(Continued)
- 22 -

The actual charge for the year can be reconciled to the expected charge for the year based on the profit or loss and the standard rate of tax as follows:

2021
2020
£
£
Profit before taxation
3,871,003
4,459,268
Expected tax charge based on the standard rate of corporation tax in the UK of 19.00% (2020: 19.00%)
735,491
847,261
Tax effect of expenses that are not deductible in determining taxable profit
8,825
3,788
Tax effect of income not taxable in determining taxable profit
-
0
(238,722)
Permanent capital allowances in excess of depreciation
(443)
-
0
Chargeable gains
-
0
238,722
Remeasurement of deferred tax for change in tax rate
(9,064)
(3,411)
Taxation charge for the year
734,809
847,638
12
Dividends
2021
2020
£
£
Interim paid
-
0
898,000
13
Impairments

Impairment tests have been carried out where appropriate and the following impairment losses have been recognised in profit or loss:

2021
2020
Notes
£
£
In respect of:
Inventories
18
(125,657)
(262,995)
Recognised in:
Cost of sales
(125,657)
(262,995)

The impairment losses in respect of financial assets are recognised in other gains and losses in the income statement.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 23 -
14
Property, plant and equipment
Land and buildings Leasehold
Fixtures, fittings & equipment
Motor vehicles
Total
£
£
£
£
Cost
At 1 January 2021
211,096
99,915
339,169
650,180
Disposals
(211,096)
(99,915)
(29,995)
(341,006)
At 31 December 2021
-
0
-
0
309,174
309,174
Depreciation and impairment
At 1 January 2021
211,096
99,915
108,986
419,997
Depreciation charged in the year
-
0
-
0
49,888
49,888
Eliminated in respect of disposals
(211,096)
(99,915)
(17,342)
(328,353)
At 31 December 2021
-
0
-
0
141,532
141,532
Carrying amount
At 31 December 2021
-
0
-
0
167,642
167,642
At 31 December 2020
-
0
-
0
230,183
230,183
15
Fixed asset investments
2021
2020
Notes
£
£
Investments in associates
17
14,981
14,981
16
Subsidiaries

These financial statements are separate company financial statements for Strand Europe Limited.

Details of the company's subsidiaries at 31 December 2021 are as follows:

Name of undertaking
Address
Class of
% Held
shares held
Direct
Strand USA, Inc.
USA
Common stock
100.00
17
Associates

These financial statements are separate company financial statements for Strand Europe Limited.

Details of the company's associates at 31 December 2021 are as follows:

Name of undertaking
Registered office
Class of
% Held
shares held
Direct
Strand Europe GmbH
Diepenbroich 21, 51491 Overath
Ordinary
25.00
STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 24 -
18
Inventories
2021
2020
£
£
Finished goods and goods for resale
2,744,816
3,188,195
19
Trade and other receivables
2021
2020
Amounts falling due within one year:
£
£
Trade receivables
10,495,174
3,996,553
Other receivables
1,289,123
528,844
Prepayments and accrued income
927,241
1,085,616
12,711,538
5,611,013
2021
2020
Amounts falling due after more than one year:
£
£
Other receivables
429,192
-
0
Prepayments and accrued income
886,536
1,756,551
1,315,728
1,756,551
Deferred tax asset (note 24)
37,765
77,029
1,353,493
1,833,580
Total debtors
14,065,031
7,444,593
20
Current liabilities
2021
2020
Notes
£
£
Bank loans
22
400,000
614,100
Obligations under finance leases
23
-
0
18,023
Trade payables
5,702,879
2,276,996
Corporation tax
491,219
395,674
Other taxation and social security
235,540
170,525
Other payables
57,367
4,746
Accruals and deferred income
3,112,820
4,664,468
9,999,825
8,144,532
STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 25 -
21
Non-current liabilities
2021
2020
Notes
£
£
Bank loans and overdrafts
22
1,366,667
2,322,900
Other borrowings
22
-
0
412,500
1,366,667
2,735,400
Amounts included above which fall due after five years are as follows:
Payable by instalments
-
100,000
22
Borrowings
2021
2020
£
£
Bank loans
1,766,667
2,937,000
Other loans
-
0
412,500
1,766,667
3,349,500
Payable within one year
400,000
614,100
Payable after one year
1,366,667
2,735,400

The long-term loans are secured by fixed charges over the directors' personal property.

The long-term bank loan is repayable in 36 monthly payments at 1.95% p.a. The other loan is not due until after 31 December 2022 with interest being accrued each month at 3%.

 

The company received a loan of £2,000,000 under the government backed Coronavirus Business Interruption Loan Scheme (CBILS) in May 2020, The remaining amount is included under bank loans above. There is a capital repayment holiday for the first 12 months of the loan and the interest for the first 12 months of the loan is payable by the government.

23
Finance lease obligations
2021
2020
Future minimum lease payments due under finance leases:
£
£
Within one year
-
0
18,023

Finance lease payments represent rentals payable by the company for certain items of motor vehicles. Leases include purchase options at the end of the lease period, and no restrictions are placed on the use of the assets. The average lease term is 2 years. All leases are on a fixed repayment basis and no arrangements have been entered into for contingent rental payments.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 26 -
24
Deferred taxation

Deferred tax assets and liabilities are offset where the company has a legally enforceable right to do so. The following is the analysis of the deferred tax balances (after offset) for financial reporting purposes:

Assets
Assets
2021
2020
Balances:
£
£
Other timing differences
32,307
57,000
Decelerated capital allowances
5,458
20,029
37,765
77,029
2021
Movements in the year:
£
Asset at 1 January 2021
(77,029)
Charge to profit or loss
39,264
Asset at 31 December 2021
(37,765)
25
Retirement benefit schemes
2021
2020
Defined contribution schemes
£
£
Charge to profit or loss in respect of defined contribution schemes
93,004
78,320

The company operates a defined contribution pension scheme for all qualifying employees. The assets of the scheme are held separately from those of the company in an independently administered fund.

At the year end £nil (2019: £820) was held in other creditors in relation to defined contribution schemes.

26
Share capital
2021
2020
2021
2020
Ordinary share capital
Number
Number
£
£
Issued and fully paid
Ordinary shares of £1 each
898,000
898,000
898,000
898,000

All shares rank pari passu with regard to voting rights and rights of distribution.

STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 27 -
27
Operating lease commitments
Lessee

Operating lease payments represent rentals payable by the company for its property and fees payable for certain sales support and product sourcing services. The property lease is ongoing and rentals are paid quarterly. The services lease is ongoing and fees are accrued annually.

 

At the reporting end date the company had outstanding commitments for future minimum lease payments under non-cancellable operating leases, which fall due as follows:

2021
2020
£
£
Within one year
106,928
991,495
Between two and five years
104,784
-
0
In over five years
17,464
-
0
229,176
991,495
28
Related party transactions
Remuneration of key management personnel

The remuneration of key management personnel is as follows.

2021
2020
£
£
Aggregate compensation
1,042,657
737,476
Transactions with related parties

During the year the company entered into the following transactions with related parties:

Sales
Purchases
2021
2020
2021
2020
£
£
£
£
Strand Estates Limited
-
-
437,500
250,000
Other related parties
5,043,702
922,028
2,711,354
1,391,829

The following amounts were outstanding at the reporting end date:

2021
2020
Amounts due to related parties
£
£
Other related parties
938,423
207,615
STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
28
Related party transactions
(Continued)
- 28 -

The following amounts were outstanding at the reporting end date:

2021
2020
Amounts due from related parties
£
£
Entities over which the entity has control, joint control or significant influence
169,168
142,454
Strand Estates Limited
-
249,110
Other related parties
3,653,140
294,465
Other information

There is an unlimited cross-guarantee in place with Barclays Bank for Strand Europe Limited by Strand Estates Limited.

 

29
Ultimate controlling party

The ultimate controlling party is considered to be the Suri family by virtue of their majority shareholding.

30
Cash (absorbed by)/generated from operations
2021
2020
£
£
Profit for the year after tax
3,136,194
3,611,630
Adjustments for:
Taxation charged
734,809
847,638
Finance costs
58,884
109,037
Investment income
(16,548)
(46,254)
(Gain)/loss on disposal of property, plant and equipment
(5,722)
708
Depreciation and impairment of property, plant and equipment
49,888
52,428
Gain on sale of investments
-
(1,256,434)
Movements in working capital:
Decrease/(increase) in inventories
443,379
(1,064,161)
(Increase)/decrease in trade and other receivables
(6,431,565)
925,704
Increase in trade and other payables
1,996,617
2,067,409
Cash (absorbed by)/generated from operations
(34,064)
5,247,705
STRAND EUROPE LIMITED
NOTES TO THE  FINANCIAL STATEMENTS (CONTINUED)
FOR THE YEAR ENDED 31 DECEMBER 2021
- 29 -
31
Analysis of changes in net funds
1 January 2021
Cash flows
31 December 2021
£
£
£
Cash at bank and in hand
7,515,524
(2,491,764)
5,023,760
Borrowings excluding overdrafts
(3,349,500)
1,582,833
(1,766,667)
Obligations under finance leases
(18,023)
18,023
-
4,148,001
(890,908)
3,257,093
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