ABA Market Research Limited - Limited company accounts 20.1

ABA Market Research Limited - Limited company accounts 20.1


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REGISTERED NUMBER: 04404540 (England and Wales)















Strategic Report, Report of the Directors and

Financial Statements for the Year Ended 31 March 2020

for

ABA Market Research Limited

ABA Market Research Limited (Registered number: 04404540)






Contents of the Financial Statements
for the Year Ended 31 March 2020




Page

Company Information 1

Strategic Report 2

Report of the Directors 3

Independent Auditors' Report 5

Income Statement 8

Statement Of Other Comprehensive Income 9

Balance Sheet 10

Statement of Changes in Equity 11

Cash Flow Statement 12

Notes to the Cash Flow Statement 13

Notes to the Financial Statements 14


ABA Market Research Limited

Company Information
for the Year Ended 31 March 2020







DIRECTORS: Ms A Bainbridge
Mr D Bainbridge
Mr P Norris





REGISTERED OFFICE: First Floor Hart House
6 London Road
St Albans
Hertfordshire
AL1 1NG





REGISTERED NUMBER: 04404540 (England and Wales)





AUDITORS: WMT
Statutory Auditor, Chartered Accountants
Verulam Point
Station Way
St Albans
Hertfordshire
AL1 5HE

ABA Market Research Limited (Registered number: 04404540)

Strategic Report
for the Year Ended 31 March 2020

The directors present their strategic report for the year ended 31 March 2020.

REVIEW OF BUSINESS AND KEY PERFORMANCE INDICATORS
The directors and management aim to present a balanced and comprehensive review of the development and performance of the business during the year and its position at the year end. Our review is consistent with the size and non-complex nature of our business and is written in the context of the risks and uncertainties we face.

As a market research company, the company continues to provide market research information and insightful reports to its clients. The company focuses on the retail sector and has many leading retailers as its clients.

We consider the key performance indicators are those that communicate the financial performance and strength of the company as a whole, these being turnover, profit margin and cash flow.

The company's turnover has decreased by 2% to £7,566,964 from £7,722,499 in 2019. This decrease was mainly a result of lower level contracts with existing customers.

Overall gross profit has decreased to £2,161,390 (28.6%) from £2,833,362 (36.7%) with the margins also decreasing. Operating (loss)/profit has decreased to (£137,154) (-1.8%) from £146,580 (1.9%). After taxation, £15,785 has been added to reserves.

Total cash flow for 2020 was a increase of £325,378. This was due to a increased operating cash flow of £564,692. The company maintains high cash balances, £1,095,615 at the year-end so is unaffected by occasional changes in the pattern of receivables. Cash flow management remains a priority and the company aims to maintain a strong positive cash balance. Cash flow management involves prompt invoicing of our clients and agreeing and adhering to fair terms with all our suppliers.

As for many businesses of our size, the business environment in which we operate continues to be challenging. We continue to work hard for our clients to ensure that the company continues to maintain and grow its revenue.

With these risks and uncertainties in mind, we are aware that any plans for the future development of the business may be subject to unforeseen events outside of our control.

PRINCIPAL RISKS AND UNCERTAINTIES
The directors and management continue to pursue a relevant and current risk management policy wherever possible. They also maintain a strategy of strong cash flow and working capital management; which is reflected in the company's strong positive net cash position. The principal risks of the business are loss of key accounts, or decreased market research by some of the large retailers. The market research industry is fast moving and demand for product mix can change rapidly. Accordingly the business has a flexible, adaptable approach.

ON BEHALF OF THE BOARD:





Ms A Bainbridge - Director


31 March 2021

ABA Market Research Limited (Registered number: 04404540)

Report of the Directors
for the Year Ended 31 March 2020

The directors present their report with the financial statements of the company for the year ended 31 March 2020.

PRINCIPAL ACTIVITY
The principal activity of the company in the year under review was that of the provision of market research services, specialising in the retail sector.

DIVIDENDS
The directors have declared dividends amounting to £279,381 (2019 - £336,358) and they do not recommend further dividend payments this year.

RESEARCH AND DEVELOPMENT
The directors and management have invested significant amounts in research & development related activities to develop and improve data processing methods. This investment will enhance and protect the Company's branded service proposition in order to increase sales and profitability. Total R & D expenditure in the year has been calculated as £698,489 (2019 - £721,406). The directors and management will continue to invest in research and development.

EVENTS SINCE THE END OF THE YEAR
Information relating to events since the end of the year is given in the notes to the financial statements.

DIRECTORS
The directors shown below have held office during the whole of the period from 1 April 2019 to the date of this report.

Ms A Bainbridge
Mr D Bainbridge
Mr P Norris

FUTURE DEVELOPMENTS
The prime business objective is to deliver sustainable growth in shareholder value. This requires growth in the long term combined with strong cash generation. The strategy is to drive high quality performance in what the company does for existing and prospective customers and to further promote the organisation and its services.

STATEMENT OF DIRECTORS' RESPONSIBILITIES
The directors are responsible for preparing the Strategic Report, the Report of the Directors and the financial statements in accordance with applicable law and regulations.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have elected to prepare the financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state of affairs of the company and of the profit or loss of the company for that period. In preparing these financial statements, the directors are required to:

-select suitable accounting policies and then apply them consistently;
-make judgements and accounting estimates that are reasonable and prudent;
-prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the company's transactions and disclose with reasonable accuracy at any time the financial position of the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the company and hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

ABA Market Research Limited (Registered number: 04404540)

Report of the Directors
for the Year Ended 31 March 2020


STATEMENT AS TO DISCLOSURE OF INFORMATION TO AUDITORS
So far as the directors are aware, there is no relevant audit information (as defined by Section 418 of the Companies Act 2006) of which the company's auditors are unaware, and each director has taken all the steps that he or she ought to have taken as a director in order to make himself or herself aware of any relevant audit information and to establish that the company's auditors are aware of that information.

AUDITORS
The auditors, WMT, will be proposed for re-appointment at the forthcoming Annual General Meeting.

ON BEHALF OF THE BOARD:





Ms A Bainbridge - Director


31 March 2021

Independent Auditors' Report to the Members of
ABA Market Research Limited

Opinion
We have audited the financial statements of ABA Market Research Limited (the 'company') for the year ended 31 March 2020 which comprise the Income Statement, Statement Of Other Comprehensive Income, Balance Sheet, Statement of Changes in Equity, Cash Flow Statement and Notes to the Cash Flow Statement, Notes to the Financial Statements, including a summary of significant accounting policies. The financial reporting framework that has been applied in their preparation is applicable law and United Kingdom Accounting Standards, including Financial Reporting Standard 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland' (United Kingdom Generally Accepted Accounting Practice).

In our opinion the financial statements:
-give a true and fair view of the state of the company's affairs as at 31 March 2020 and of its profit for the year then ended;
-have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice; and
-have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those standards are further described in the Auditors' responsibilities for the audit of the financial statements section of our report. We are independent of the company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC's Ethical Standard, and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:
- the directors' use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or
- the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the company's ability to continue to adopt the going concern basis of accounting for a period of at least twelve months from the date when the financial statements are authorised for issue.

Other information
The directors are responsible for the other information. The other information comprises the information in the Strategic Report and the Report of the Directors, but does not include the financial statements and our Auditors' Report thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
- the information given in the Strategic Report and the Report of the Directors for the financial year for which the financial statements are prepared is consistent with the financial statements; and
- the Strategic Report and the Report of the Directors have been prepared in accordance with applicable legal requirements.

Independent Auditors' Report to the Members of
ABA Market Research Limited


Matters on which we are required to report by exception
In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the Report of the Directors.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our opinion:
- adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received from branches not visited by us; or
- the parent company financial statements are not in agreement with the accounting records and returns; or
- certain disclosures of directors' remuneration specified by law are not made; or
- we have not received all the information and explanations we require for our audit.

Matter on which we are required to report under the Companies Act 2006

In the light of the knowledge and understanding of the company and its environment obtained in the course of the audit, we have not identified material misstatements in the strategic report or the directors' report.

Responsibilities of directors
As explained more fully in the Statement of Directors' Responsibilities set out on page three, the directors are responsible for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors determine necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the company's ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to liquidate the company or to cease operations, or have no realistic alternative but to do so.

Auditors' responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and to issue an Auditors' Report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council's website at www.frc.org.uk/auditorsresponsibilities. This description forms part of our Auditors' Report.

Independent Auditors' Report to the Members of
ABA Market Research Limited


Use of our report
This report is made solely to the company's members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company's members those matters we are required to state to them in an Auditors' Report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company's members as a body, for our audit work, for this report, or for the opinions we have formed.




Graham Wintle (Senior Statutory Auditor)
for and on behalf of WMT
Statutory Auditor, Chartered Accountants
Verulam Point
Station Way
St Albans
Hertfordshire
AL1 5HE

31 March 2021

ABA Market Research Limited (Registered number: 04404540)

Income Statement
for the Year Ended 31 March 2020

31.3.20 31.3.19
Notes £    £   

TURNOVER 7,566,964 7,722,499

Cost of sales 5,405,575 4,889,137
GROSS PROFIT 2,161,389 2,833,362

Administrative expenses 2,299,509 2,686,782
OPERATING (LOSS)/PROFIT 5 (138,120 ) 146,580

Interest receivable and similar income 966 173
(LOSS)/PROFIT BEFORE TAXATION (137,154 ) 146,753

Tax on (loss)/profit 7 (152,939 ) (107,986 )
PROFIT FOR THE FINANCIAL YEAR 15,785 254,739

ABA Market Research Limited (Registered number: 04404540)

Statement Of Other Comprehensive Income
for the Year Ended 31 March 2020

31.3.20 31.3.19
Notes £    £   

PROFIT FOR THE YEAR 15,785 254,739


OTHER COMPREHENSIVE INCOME - -
TOTAL COMPREHENSIVE INCOME FOR
THE YEAR

15,785

254,739

ABA Market Research Limited (Registered number: 04404540)

Balance Sheet
31 March 2020

31.3.20 31.3.19
Notes £    £    £    £   
FIXED ASSETS
Tangible assets 10 271,311 351,915

CURRENT ASSETS
Stocks 11 20,234 33,767
Debtors 12 3,018,558 3,411,904
Cash at bank and in hand 1,095,615 770,237
4,134,407 4,215,908
CREDITORS
Amounts falling due within one year 13 1,445,388 1,334,099
NET CURRENT ASSETS 2,689,019 2,881,809
TOTAL ASSETS LESS CURRENT
LIABILITIES

2,960,330

3,233,724

PROVISIONS FOR LIABILITIES 14 26,420 36,218
NET ASSETS 2,933,910 3,197,506

CAPITAL AND RESERVES
Called up share capital 15 10,089 10,089
Retained earnings 16 2,923,821 3,187,417
SHAREHOLDERS' FUNDS 2,933,910 3,197,506

The financial statements were approved by the Board of Directors and authorised for issue on 31 March 2021 and were signed on its behalf by:





Ms A Bainbridge - Director


ABA Market Research Limited (Registered number: 04404540)

Statement of Changes in Equity
for the Year Ended 31 March 2020

Called up
share Retained Total
capital earnings equity
£    £    £   

Balance at 1 April 2018 10,089 3,269,036 3,279,125

Changes in equity
Dividends - (336,358 ) (336,358 )
Total comprehensive income - 254,739 254,739
Balance at 31 March 2019 10,089 3,187,417 3,197,506

Changes in equity
Dividends - (279,381 ) (279,381 )
Total comprehensive income - 15,785 15,785
Balance at 31 March 2020 10,089 2,923,821 2,933,910

ABA Market Research Limited (Registered number: 04404540)

Cash Flow Statement
for the Year Ended 31 March 2020

31.3.20 31.3.19
Notes £    £   
Cash flows from operating activities
Cash generated from operations 1 564,692 (245,030 )
Tax paid 111,944 132,028
Net cash from operating activities 676,636 (113,002 )

Cash flows from investing activities
Purchase of tangible fixed assets (72,843 ) (131,532 )
Interest received 966 173
Net cash from investing activities (71,877 ) (131,359 )

Cash flows from financing activities
Equity dividends paid (279,381 ) (336,358 )
Net cash from financing activities (279,381 ) (336,358 )

Increase/(decrease) in cash and cash equivalents 325,378 (580,719 )
Cash and cash equivalents at beginning of
year

2

770,237

1,350,956

Cash and cash equivalents at end of year 2 1,095,615 770,237

ABA Market Research Limited (Registered number: 04404540)

Notes to the Cash Flow Statement
for the Year Ended 31 March 2020

1. RECONCILIATION OF (LOSS)/PROFIT BEFORE TAXATION TO CASH GENERATED FROM
OPERATIONS
31.3.20 31.3.19
£    £   
(Loss)/profit before taxation (137,154 ) 146,753
Depreciation charges 153,447 146,103
Finance income (966 ) (173 )
15,327 292,683
Decrease/(increase) in stocks 13,533 (19,551 )
Decrease/(increase) in trade and other debtors 218,215 (738,828 )
Increase in trade and other creditors 317,617 220,666
Cash generated from operations 564,692 (245,030 )

2. CASH AND CASH EQUIVALENTS

The amounts disclosed on the Cash Flow Statement in respect of cash and cash equivalents are in respect of these Balance Sheet amounts:

Year ended 31 March 2020
31.3.20 1.4.19
£    £   
Cash and cash equivalents 1,095,615 770,237
Year ended 31 March 2019
31.3.19 1.4.18
£    £   
Cash and cash equivalents 770,237 1,350,956


3. ANALYSIS OF CHANGES IN NET FUNDS

At 1.4.19 Cash flow At 31.3.20
£    £    £   
Net cash
Cash at bank and in hand 770,237 325,378 1,095,615
770,237 325,378 1,095,615
Total 770,237 325,378 1,095,615

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements
for the Year Ended 31 March 2020

1. STATUTORY INFORMATION

ABA Market Research Limited is a private company, limited by shares, registered in England and Wales. The company's registered number and registered office address can be found on the Company Information page. The address of the parent company ABAMR2 Ltd (Company no 10101605) is 2 Adelaide Street, St. Albans, Hertfordshire, AL3 5BH

2. ACCOUNTING POLICIES

Basis of preparing the financial statements
These financial statements have been prepared in accordance with Financial Reporting Standard 102 ''The Financial Reporting Standard applicable in the UK and Republic of Ireland'' and the Companies Act 2006. The financial statments have been prepared under the historical cost convention.

Turnover
Turnover represents net invoiced value of services provided, excluding value added tax, recognized in respect of services supplied during the year. Turnover is recognized to the extent that it is probable that the economic benefits will flow to the company and turnover can be reliably measured.

Tangible fixed assets
Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.
Improvements to property - straight line over the lease term
Plant and machinery - 25% - 33% straight line rates on cost
Fixtures and fittings - 25% on cost

Stocks
Work in progress relates to the preliminary expenses incurred prior to commencement of project field work that are deferred and will be recovered.


ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2020

2. ACCOUNTING POLICIES - continued
Taxation
Current tax is recognised for the amount of income tax payable in respect of the taxable profit for the current or past reporting periods using the tax rates and laws that that have been enacted or substantively enacted by the reporting date.

Deferred tax is recognised in respect of all timing differences at the reporting date, except as otherwise indicated.

Deferred tax assets are only recognised to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits.

If and when all conditions for retaining tax allowances for the cost of a fixed asset have been met, the deferred tax is reversed.

Deferred tax is recognised when income or expenses from a subsidiary or associate have been recognised, and will be assessed for tax in a future period, except where:
- the group is able to control the reversal of the timing difference; and
- it is probable that the timing difference will not reverse in the foreseeable future.

A deferred tax liability or asset is recognised for the additional tax that will be paid or avoided in respect of assets and liabilities that are recognised in a business combination. The amount attributed to goodwill is adjusted by the amount of deferred tax recognised.

Deferred tax is calculated using the tax rates and laws that that have been enacted or substantively enacted by the reporting date that are expected to apply to the reversal of the timing difference.

With the exception of changes arising on the initial recognition of a business combination, the tax expense (income) is presented either in profit or loss, other comprehensive income or equity depending on the transaction that resulted in the tax expense (income).

Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. Deferred tax assets and deferred tax liabilities are offset only if:
- the group has a legally enforceable right to set off current tax assets against current tax liabilities, and
- the deferred tax assets and deferred tax liabilities relate to income taxes levied by the same taxation authority on either the same taxable entity or different taxable entities which intend either to settle current tax liabilities and assets on a net basis, or to realise the assets and settle the liabilities simultaneously.

Research and development
Research and development expenditure is written off to the profit and loss account in the year in which it is incurred. Research and development tax credits are only recognised when agreed and receivable by the company.

Hire purchase and leasing commitments
Rentals paid under operating leases are charged to profit or loss on a straight line basis over the period of the lease.

Pension costs and other post-retirement benefits
The company makes contributions to pension schemes for directors. Contributions payable to the director's pension scheme are charged to the profit and loss account in the period to which they relate.

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2020

2. ACCOUNTING POLICIES - continued

Financial instruments
De-recognised assets/liabilities
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in non-puttable ordinary shares.
Debt instruments (other than those wholly repayable or receivable within one year), including loans and other accounts receivable and payable, are initially measured at present value of the future cash flows and subsequently at amortised cost using the effective interest method. Debt instruments that are payable or receivable within one year, typically trade debtors and creditors, are measured, initially and subsequently, at the undiscounted amount of the cash or other consideration expected to be paid or received. However, if the arrangements of a short-term instrument constitute a financing transaction, like the payment of a trade debt deferred beyond normal business terms or financed at a rate of interest that is not a market rate or in the case of an out-right short-term loan not at market rate, the financial asset or liability is measured, initially, at the present value of the future cash flow discounted at a market rate of interest for a similar debt instrument and subsequently at amortised cost.
Investments in non-convertible preference shares and in non-puttable ordinary and preference shares are measured:
at fair value with changes recognised in the Statement of comprehensive income if the shares are publicly traded or their fair value can otherwise be measured reliably;
at cost less impairment for all other investments.
Financial assets that are measured at cost and amortised cost are assessed at the end of each reporting period for objective evidence of impairment. If objective evidence of impairment is found, an impairment loss is recognised in the Statement of comprehensive income.
For financial assets measured at amortised cost, the impairment loss is measured as the difference between an asset's carrying amount and the present value of estimated cash flows discounted at the asset's original effective interest rate. If a financial asset has a variable interest rate, the discount rate for measuring any impairment loss is the current effective interest rate determined under the contract.
For financial assets measured at cost less impairment, the impairment loss is measured as the difference between an asset's carrying amount and best estimate of the recoverable amount, which is an approximation of the amount that the Company would receive for the asset if it were to be sold at the reporting date.
Financial assets and liabilities are offset and the net amount reported in the Statement of financial position when there is an enforceable right to set off the recognised amounts and there is an intention to settle on a net basis or to realise the asset and settle the liability simultaneously.
Derivatives, including interest rate swaps and forward foreign exchange contracts, are not basic financial instruments. Derivatives are initially recognised at fair value on the date a derivative contract is entered into and are subsequently re-measured at their fair value. Changes in the fair value of derivatives are recognised in profit or loss in finance costs or income as appropriate. The company does not currently apply hedge accounting for interest rate and foreign exchange derivatives.

Debtors and creditors
Debtors and creditors with no stated interest rate and receivable or payable within one year are recorded at transaction price. Any losses arising from impairment are recognised in the income statement in other operating expenses.

Significant judgements and estimates
Preparation of the financial statements requires management to make significant judgements and estimates. The items in the financial statements where these judgements and estimates have been made include revenue recognition and deferred tax.

3. EMPLOYEES AND DIRECTORS

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2020

31.3.20 31.3.19
£ £
Wages and salaries 3,228,833 3,634,380
Social security costs 347,227 334,619
Pension costs 96,402 74,716
Directors pension costs 450 356
3,672,912 4,044,071
The average number of employees during the year was 94 (2019 - 95).
In addition to the above, during the year, the company had 76 staff on zero hour contracts (2019 - 109)

4. DIRECTORS' EMOLUMENTS
31.3.20 31.3.19
£    £   
Directors' remuneration 15,000 15,000
Directors' pension contributions to money purchase schemes 450 356

The number of directors to whom retirement benefits were accruing was as follows:

Money purchase schemes 1 1

The total of these emoluments were paid to one director and this director was the highest paid.

5. OPERATING (LOSS)/PROFIT

The operating loss (2019 - operating profit) is stated after charging:

31.3.20 31.3.19
£    £   
Other operating leases 145,513 151,660
Depreciation - owned assets 153,447 146,103
Foreign exchange differences - 178
Auditors' remuneration (Note 6) 11,500 11,642

6. AUDITORS' REMUNERATION

31.3.20 31.3.19
£ £
Fees payable to the company's auditors for the audit of the company's financial
statements

11,500

11,642
Total audit fees 11,500 11,642


ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2020

7. TAXATION

Analysis of the tax credit
The tax credit on the loss for the year was as follows:
31.3.20 31.3.19
£    £   
Current tax:
UK corporation tax (143,141 ) (111,944 )

Deferred tax (9,798 ) 3,958
Tax on (loss)/profit (152,939 ) (107,986 )

UK corporation tax has been charged at 19% (2019 - 19%).

Reconciliation of total tax credit included in profit and loss
The tax assessed for the year is lower than the standard rate of corporation tax in the UK. The difference is explained below:

31.3.20 31.3.19
£    £   
(Loss)/profit before tax (137,154 ) 146,753
(Loss)/profit multiplied by the standard rate of corporation tax in the UK of 19%
(2019 - 19%)

(26,059

)

27,883

Effects of:
Expenses not deductible for tax purposes 45,646 42,318

previous periods



Additional deduction for R&D expenditure (172,526 ) (178,187 )
Total tax credit (152,939 ) (107,986 )

The company has taxable losses to carry forward to offset against future profits of £220,451 (2019 - £220,451) subject to HMRC approval.

8. DIVIDENDS
31.3.20 31.3.19
£    £   
Ordinary A shares of £1 each
Final 279,381 336,358

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2020

9. FINANCIAL INSTRUMENTS

31.3.20 31.3.19
£ £
Financial assets measured at amortised cost 4,094,323 4,215,907
4,094,323 4,215,907
31.3.20 31.3.19
£ £
Financial liabilities measured at amortised cost 1,405,305 1,334,098
1,405,305 1,334,098
Financial assets measured at amortised cost comprises of trade debtors, other debtors, amounts owed by group undertakings and cash.
Financial liabilities measured at amortised cost comprises of trade creditors, other creditors and accruals and deferred income.

10. TANGIBLE FIXED ASSETS
Improvements Fixtures
to Plant and and
property machinery fittings Totals
£    £    £    £   
COST
At 1 April 2019 226,527 338,367 72,611 637,505
Additions 3,974 66,079 2,790 72,843
At 31 March 2020 230,501 404,446 75,401 710,348
DEPRECIATION
At 1 April 2019 58,479 187,393 39,718 285,590
Charge for year 21,931 114,802 16,714 153,447
At 31 March 2020 80,410 302,195 56,432 439,037
NET BOOK VALUE
At 31 March 2020 150,091 102,251 18,969 271,311
At 31 March 2019 168,048 150,974 32,893 351,915

11. STOCKS
31.3.20 31.3.19
£    £   
Work-in-progress 20,234 33,767

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2020

12. DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.3.20 31.3.19
£    £   
Trade debtors 2,555,833 2,997,583
Amounts owed by participating interests 40,652 71,369
Other debtors 2,119 4,470
Corporation tax 143,141 111,944
Prepayments and accrued income 276,813 226,538
3,018,558 3,411,904

13. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR
31.3.20 31.3.19
£    £   
Trade creditors 576,886 432,069
Social security and other taxes 187,945 85,423
VAT 273,116 354,008
Other creditors 64,858 -
Pension fund accrual 40,075 36,007
Accruals and deferred income 302,508 426,592
1,445,388 1,334,099

14. PROVISIONS FOR LIABILITIES
31.3.20 31.3.19
£    £   
Deferred tax
Accelerated capital allowances 26,420 36,218

Deferred
tax
£   
Balance at 1 April 2019 36,218
Provided during year (9,798 )
Balance at 31 March 2020 26,420

15. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 31.3.20 31.3.19
value: £    £   
10,000 Ordinary A £1 10,000 10,000
890 Ordinary B 10p 89 89
10,089 10,089

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2020

15. CALLED UP SHARE CAPITAL - continued

The rights attached to each type of share class are as follows:

Ordinary A - Each share is entitled to one vote in any circumstances. Each share is entitled pari passu to dividend payments or any other distribution. Each share is entitled pari passu to participate in a distribution from a winding up of the company. Shares of this class are non-redeemable.

Ordinary B - No voting rights. Each share is entitled pari passu to dividend payments or any other distribution. Each share is entitled pari passu to participate in a distribution arising from a winding up of the company. Shares of this class are non-redeemable.

16. RESERVES
Retained
earnings
£   

At 1 April 2019 3,187,417
Profit for the year 15,785
Dividends (279,381 )
At 31 March 2020 2,923,821

17. PENSION COMMITMENTS

The company operates a defined contribution scheme. The pension cost charge for the period represents contributions by the company to the scheme and amounted to £96,822 (2019 - £74,391). This includes £450 (2019 - £356) related to a director of the company. Total outstanding contributions at the end of the financial year were £40,075 (2019 - £36,007)

18. OTHER FINANCIAL COMMITMENTS

At 31 March 2020 the company had annual commitments under non-cancellable operating leases. These are broken down into under one year of £127,601 (2019 - £126,422) and between one and five years £nil (2019 - £121,626). The total of these comes to £127,601 (2019 - £248,048)

19. RELATED PARTY DISCLOSURES

Entities with control, joint control or significant influence over the entity
31.3.20 31.3.19
£    £   
Dividends paid 279,381 336,358

Entities over which the entity has control, joint control or significant influence
31.3.20 31.3.19
£    £   
Amount due from related party 40,652 71,369

During the year, a total of key management personnel compensation of £676,656 (2019 - £735,469) was paid.

ABA Market Research Limited (Registered number: 04404540)

Notes to the Financial Statements - continued
for the Year Ended 31 March 2020

20. POST BALANCE SHEET EVENTS

Since the balance sheet date, the COVID-19 (coronavirus) pandemic has had an increasingly significant effect on individuals, businesses and organisations worldwide, including ABA Market Research Limited. The outbreak came into widespread public knowledge in 2020. In accordance with the Financial Reporting Standard applicable in the UK and the Republic of Ireland and as confirmed by the Financial Reporting Council, the emergence of coronavirus is a adjusting post balance sheet event for any entity with a year end of 31 March 2020 or later, so this is applicable to ABA Market Research Limited. Therefore, assets and liabilities should not be adjusted for any potential impact of the pandemic unless the impact is so significant that the Company is no longer a going concern.
The Directors have considered the effect on the value of the assets and liabilities of the Company since the balance sheet date, as well as actual and expected future income and expenditure, cash flow requirements and the Company's ability to continue as a going concern. They have taken steps to protect the workforce and the business, including its cash flow, so as to be able to maintain liquidity given that the effects of the current crisis are likely to last for several months.
The Directors have taken all necessary measures to satisfy themselves that the Company will continue to be able to operate throughout the current lockdown conditions and beyond. Therefore, the Company is considered to be a going concern and no adjustments have been made to the figures in these financial statements in respect of events since the balance sheet date.

21. ULTIMATE PARENT COMPANY & ULTIMATE CONTROLLING PARTY

The immediate parent undertaking is ABAMR2 Limited. The ultimate controlling party is Ms A Bainbridge.