ETAIL SUPPORT LIMITED

ETAIL SUPPORT LIMITED - Company Information

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Company Registration Number:
11746701 (England and Wales)

Unaudited statutory accounts for the year ended 31 January 2020

Period of accounts

Start date: 2 January 2019

End date: 31 January 2020

Contents of the Financial Statements

for the Period Ended 31 January 2020


Directors report
Profit and loss
Balance sheet
Additional notes
Balance sheet notes

Directors' report period ended 31 January 2020

The directors present their report with the financial statements of the company for the period ended 31 January 2020

Additional information

The company was incorporated on 2 January 2019 as So Much More Than Accounts Limited and changed its name to eTail Support Limited on 17 November 2020. During the year to 31 January 2020, the company focussed on the development of its software as a service application So Much More Than Accounts (SM>A for short). Details of the application can be seen at www.somuchmorethanaccounts.com. Since the business was focussed exclusively on development during the year, it enjoyed no income and the loss after tax for the year was £60,634. However, the directors are delighted to announce that commercial use of the software began in October 2020. The software has been well received and a total of 5 customers were using the software by December 2020. Additional customers are ready to begin implementation in January 2021 and with macro-economic conditions favouring increased activity in the ecommerce space which is our primary target market the sales pipeline looks healthy. The directors see a bright future for the business and continue to invest in its growth and development.

Directors

The directors shown below have held office during the whole of the period from
2 January 2019 to 31 January 2020

Cate Hulme
Roger Butterworth

The above report has been prepared in accordance with the special provisions in part 15 of the Companies Act 2006

This report was approved by the board of directors on
30 December 2020

And signed on behalf of the board by:
Name: Roger Butterworth
Status: Director

Profit And Loss Account

for the Period Ended 31 January 2020

	13 months to 31 January 2020
	£
Administrative expenses:	( 73,293 )
Operating profit(or loss):	(73,293)
Interest payable and similar charges:	( 3,833 )
Profit(or loss) before tax:	(77,126)
Tax:	16,492
Profit(or loss) for the financial year:	(60,634)

Balance sheet

As at 31 January 2020

	Notes	13 months to 31 January 2020
		£
Current assets
Debtors:	3	16,492
Total current assets:		16,492
Net current assets (liabilities):		16,492
Total assets less current liabilities:		16,492
Creditors: amounts falling due after more than one year:	4	( 77,124 )
Total net assets (liabilities):		(60,632)
Capital and reserves
Called up share capital:		2
Profit and loss account:		(60,634 )
Total Shareholders' funds:		( 60,632 )

The notes form part of these financial statements

Balance sheet statements

For the year ending 31 January 2020 the company was entitled to exemption under section 477 of the Companies Act 2006 relating to small companies.

The members have not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.

These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies regime.

This report was approved by the board of directors on 30 December 2020
and signed on behalf of the board by:

Name: Roger Butterworth
Status: Director

The notes form part of these financial statements

Notes to the Financial Statements

for the Period Ended 31 January 2020

1. Accounting policies

Basis of measurement and preparation

These financial statements have been prepared in accordance with the provisions of Section 1A (Small Entities) of Financial Reporting Standard 102

Turnover policy

Turnover represents amounts receivable for services provided in the normal course of business, net of discounts, VAT and other sales taxes or duty. Service subscription revenue is recognised over the period to which it relates.

Tangible fixed assets depreciation policy

Tangible fixed assets, held for the companies own use, are stated at cost less depreciation. Depreciation is provided at rates in order to write off the cost, less their estimated residual value, of each asset evenly over their expected useful lives at between 20% and 33% on a straight-line basis.

Notes to the Financial Statements

for the Period Ended 31 January 2020

2. Employees

	13 months to 31 January 2020
Average number of employees during the period	2

Notes to the Financial Statements

for the Period Ended 31 January 2020

3. Debtors

	13 months to 31 January 2020
	£
Other debtors	16,492
Total	16,492

Notes to the Financial Statements

for the Period Ended 31 January 2020

4. Creditors: amounts falling due after more than one year note

	13 months to 31 January 2020
	£
Other creditors	77,124
Total	77,124

Interest is payable on the directors’ loan accounts at a fixed rate of 6% per annum. The directors’ loan accounts are secured by way of a fixed and floating charge over the assets of the company.

ETAIL SUPPORT LIMITED