Accounts filed on 31-12-2014


trueBox Clever Marketing Intelligence Limited073046382014-12-31521511277328521811277628300300521811277628336918595251802794874897672693163479502749798377175442951088591054387288584388573541310171352139971200200Basis of accounting The financial statements have been prepared under the historical cost convention, and in accordance with the Financial Reporting Standard for Smaller Entities (effective April 2008). Turnover The turnover shown in the profit and loss account represents amounts invoiced during the year, exclusive of Value Added Tax. Operating lease agreements Rentals applicable to operating leases where substantially all of the benefits and risks of ownership remain with the lessor are charged against profits on a straight line basis over the period of the lease. Pension costs The company operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from those of the company. The annual contributions payable are charged to the profit and loss account. Deferred taxation Deferred tax is recognised in respect of all timing differences that have originated but not reversed at the balance sheet date where transactions or events have occurred at that date that will result in an obligation to pay more, or a right to pay less or to receive more tax. Deferred tax is measured on an undiscounted basis at the tax rates that are expected to apply in the periods in which the timing differences reverse, based on tax rates and laws enacted or substantively enacted at the balance sheet date. Fixed Assets All fixed assets are initially recorded at cost. Financial Instruments Financial instruments are classified and accounted for, according to the substance of the contractual arrangement, as either financial assets, financial liabilities or equity instruments. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities.Plant & Machineryreducing balance0.2500Fixtures & Fittingsreducing balance0.2500Computer Equipmentstraight line0.3300Short Leasehold PropertyMethod for Leasehold property0.0000630242667836346278111670711104200200632242687836346278111670711104 'A' ordinary2001200200 'B' ordinary2001200200 'C' ordinary2001200200 'D' ordinary2001200200 'E' ordinary2001200200'F' ordinary2001200200 'A' ordinary1808080 'B' ordinary1202020 'C' ordinary1505050 'D' ordinary1505050 'E' ordinary1505050'F' ordinary1505050The different classes of share rank pari passu in all material respects. 2015-05-11S R M GARDNERtruetruetruetruexbrli:sharesiso4217:GBPxbrli:pureBox Clever Marketing Intelligence Limited2014-01-012014-12-31Box Clever Marketing Intelligence Limited2013-01-012013-12-31Box Clever Marketing Intelligence Limited2012-12-31Box Clever Marketing Intelligence Limited2013-12-31Box Clever Marketing Intelligence Limited2013-12-31Box Clever Marketing Intelligence Limited2014-12-31 2015-05-12