Analytics SEO Limited Filleted accounts for Companies House (small and micro)

ANALYTICS SEO LIMITED - Company Information

false false false false false false false false false true false false false false false false false No description of principal activity 2017-10-01 Sage Accounts Production Advanced 2018 - FRS xbrli:pure xbrli:shares iso4217:GBP 05796620 2017-10-01 2018-09-30 05796620 2018-09-30 05796620 2017-09-30 05796620 2016-10-01 2017-09-30 05796620 2017-09-30 05796620 core:LandBuildings 2017-10-01 2018-09-30 05796620 core:FurnitureFittings 2017-10-01 2018-09-30 05796620 bus:OrdinaryShareClass1 2017-10-01 2018-09-30 05796620 bus:Director1 2017-10-01 2018-09-30 05796620 core:WithinOneYear 2018-09-30 05796620 core:WithinOneYear 2017-09-30 05796620 core:AfterOneYear 2018-09-30 05796620 core:AfterOneYear 2017-09-30 05796620 core:ShareCapital 2018-09-30 05796620 core:ShareCapital 2017-09-30 05796620 core:SharePremium 2018-09-30 05796620 core:SharePremium 2017-09-30 05796620 core:RetainedEarningsAccumulatedLosses 2018-09-30 05796620 core:RetainedEarningsAccumulatedLosses 2017-09-30 05796620 bus:OrdinaryShareClass1 2017-09-30 05796620 bus:OrdinaryShareClass1 2018-09-30 05796620 bus:SmallEntities 2017-10-01 2018-09-30 05796620 bus:AuditExemptWithAccountantsReport 2017-10-01 2018-09-30 05796620 bus:AbridgedAccounts 2017-10-01 2018-09-30 05796620 bus:SmallCompaniesRegimeForAccounts 2017-10-01 2018-09-30 05796620 bus:PrivateLimitedCompanyLtd 2017-10-01 2018-09-30 05796620 bus:OrdinaryShareClass1 2017-09-30 05796620 core:ComputerEquipment 2017-10-01 2018-09-30

COMPANY REGISTRATION NUMBER: 05796620

Analytics SEO Limited

Filleted Unaudited Abridged Financial Statements

30 September 2018

Analytics SEO Limited

Abridged Statement of Financial Position

30 September 2018

	2018		2017
Note	£	£	£

Fixed assets

Tangible assets	5		291,642	8,002

Current assets

Debtors	300,891	64,764
Cash at bank and in hand	301,766	93,624
	---------	---------
	602,657	158,388

Creditors: amounts falling due within one year	576,371		230,355
	---------		---------
Net current assets/(liabilities)		26,286	( 71,967)
		---------	--------
Total assets less current liabilities		317,928	( 63,965)

Creditors: amounts falling due after more than one year	22,257	227,126
	---------	---------
Net assets/(liabilities)	295,671	( 291,091)
	---------	---------

Capital and reserves

Called up share capital	6	1,597	1,358
Share premium account		1,226,523	749,642
Profit and loss account		( 932,449)	( 1,042,091)
		------------	------------
Shareholders funds/(deficit)		295,671	( 291,091)
		------------	------------

These abridged financial statements have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime and in accordance with FRS 102 'The Financial Reporting Standard applicable in the UK and Republic of Ireland'.

In accordance with section 444 of the Companies Act 2006, the statement of comprehensive income has not been delivered.

For the year ending 30 September 2018 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

- The members have not required the company to obtain an audit of its abridged financial statements for the year in question in accordance with section 476 ;

- The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of abridged financial statements .

All of the members have consented to the preparation of the abridged statement of financial position for the year ending 30 September 2018 in accordance with Section 444(2A) of the Companies Act 2006.

Analytics SEO Limited

Abridged Statement of Financial Position (continued)

30 September 2018

These abridged financial statements were approved by the board of directors and authorised for issue on 3 April 2019 , and are signed on behalf of the board by:

Ms PJ Holt

Director

Company registration number: 05796620

Analytics SEO Limited

Notes to the Abridged Financial Statements

Year ended 30 September 2018

1. General information

The company is a private company limited by shares, registered in England and Wales. The address of the registered office is 70 Atbara Road, Teddington, Middlesex, London, TW11 9PD.

2. Statement of compliance

These abridged financial statements have been prepared in compliance with Section 1A of FRS 102, 'The Financial Reporting Standard applicable in the UK and the Republic of Ireland'.

3. Accounting policies

Basis of preparation

The financial statements have been prepared on the historical cost basis. The financial statements are prepared in sterling, which is the functional currency of the entity.

Going concern

During the year the Company made a profit/ (loss) of £109,642 (2017 : -£55,012) bringing total accumulated losses to £932,449 (2017 : £1,042,094).

The Company has established recurring revenue streams for its core search engine optimisation platform and is continuing to roll out custom new features that are expected to contribute for future revenue growth. Consequently the directors believe that the going concern basis remains appropriate for the preparation of the financial statements.

Revenue recognition

Turnover represents the value, net of value of added tax and discounts, of goods and services provided to customers. Turnover on rolling monthly software subscriptions is recognised in the months it is billed. Turnover on longer term subscriptions is deferred and recognised over the life of the subscription agreement.

Income tax

Deferred tax liabilities are recognised in respect of all timing difference that have originated but not reversed at the balance sheet date. No deferred tax assets have been recognised. Deferred tax balances are not discounted .

Foreign currencies

Foreign currency transactions are initially recorded in the functional currency, by applying the spot exchange rate as at the date of the transaction. Monetary assets and liabilities denominated in foreign currencies are translated at the exchange rate ruling at the reporting date, with any gains or losses being taken to the profit and loss account.

Tangible assets

Tangible assets are initially recorded at cost, and subsequently stated at cost less any accumulated depreciation and impairment losses. Any tangible assets carried at revalued amounts are recorded at the fair value at the date of revaluation less any subsequent accumulated depreciation and subsequent accumulated impairment losses.

Depreciation

Depreciation is calculated so as to write off the cost or valuation of an asset, less its residual value, over the useful economic life of that asset as follows:

Website & software development	-	33% straight line
Fixtures and fittings	-	25% straight line
Computer equipment	-	33% straight line

Financial instruments

Financial liabilities are classified and accounted for according to the substance of the contractual arrangements entered into, as either financial assets, liabilities or equity instruments. An equity instrument is any contract that evidences a residual interest in the assets of the entity after deducting all of its financial liabilities.

4. Employee numbers

The average number of persons employed by the company during the year amounted to 11 (2017: 13 ).

5. Tangible assets

	£
Cost
At 1 October 2017	70,804
Additions	315,251
	---------
At 30 September 2018	386,055
	---------
Depreciation
At 1 October 2017	62,802
Charge for the year	31,611
	---------
At 30 September 2018	94,413
	---------
Carrying amount
At 30 September 2018	291,642
	---------
At 30 September 2017	8,002
	---------

6. Called up share capital

Authorised share capital

2018		2017
No.	£	No.	£

Issued, called up and fully paid

	2018		2017
	No.	£	No.	£
Ordinary shares of £ 0.01 each	159,675	1,597	135,819	1,358
	---------	-------	---------	-------

Share movements

	No.	£

Ordinary

At 1 October 2017	135,819	1,358
Issue of shares	23,856	239
	---------	-------
At 30 September 2018	159,675	1,597
	---------	-------

The company has entered into Enterprise Management Incentive Option Agreements with a number of its staff. At 30th September 2018 the total number of ordinary shares subject to these option agreements is 9,200 (September 2017 : 3,250). Under the terms of these agreements, the options may only be exercised on sale or listing of the business. During the year 30 September 2018 8,450 share options were issued and 2,500 options lapsed.

7. Related party transactions

On 21 June 2012 the Company incorporated a wholly owned subsidiary, Analytics SEO LLC, in the United States. The subsidiary carried out ancillary support services for the company during the year to September 2018. A total of £7,891 was payable to Analytics SEO LLC for services rendered during the period to 30 September 2018 (2017: £949). On 20 April 2016 the Company incorporated a wholly owned subsidiary, Analytics SEO (Pty) Ltd, in South Africa. The subsidiary carries out software development services for the Company. A total of £26,484 was payable to Analytics SEO (Pty) Ltd for services rendered during the period to 30 September 2018 (2017 : £84,060). A working capital loan of £50,000 was made available to the Company on 2 August 2017 by one of its shareholder directors, KJ Watson. Under the terms of the loan agreement, the loan bears interest at 18.84% p.a. and was repayable in 12 equal monthly instalments from 31 October 2017. A further working capital loan of £100,000 was made available to the Company on 3 July 2018 by KJ Watson. Under the terms of the loan agreement, the loan bears interest at 20% p.a. and is repayable by way of monthly instalments by 31 December 2019. The shareholders loan, of £227,120 made available in previous years by the directors LJ O'Toole and PJ Holt, was capitalized on 3 July 2018.