Branding Theory Limited


Acorah Software Products - Accounts Production 7.0.012 false 1 September 2017 31 August 2018 31 August 2018 07745349 Mr Stephen Griffiths iso4217:GBP iso4217:EUR iso4217:USD xbrli:shares xbrli:pure xbrli:pure 07745349 2017-08-31 07745349 2018-08-31 07745349 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 2017-09-01 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 2018-08-31 07745349 frs-core:AfterOneYear 2017-09-01 2018-08-31 07745349 frs-core:BetweenOneFiveYears 2017-09-01 2018-08-31 07745349 frs-core:BetweenOneFiveYears 2018-08-31 07745349 frs-core:ComputerEquipment 2018-08-31 07745349 frs-core:ComputerEquipment 2017-09-01 2018-08-31 07745349 frs-core:ComputerEquipment 2017-08-31 07745349 frs-core:CopyrightsPatentsTrademarksServiceOperatingRights 2018-08-31 07745349 frs-core:CopyrightsPatentsTrademarksServiceOperatingRights 2017-09-01 2018-08-31 07745349 frs-core:CopyrightsPatentsTrademarksServiceOperatingRights 2017-08-31 07745349 frs-core:DevelopmentCostsCapitalisedDevelopmentExpenditure 2018-08-31 07745349 frs-core:DevelopmentCostsCapitalisedDevelopmentExpenditure 2017-09-01 2018-08-31 07745349 frs-core:DevelopmentCostsCapitalisedDevelopmentExpenditure 2017-08-31 07745349 frs-core:FurnitureFittings 2018-08-31 07745349 frs-core:FurnitureFittings 2017-09-01 2018-08-31 07745349 frs-core:FurnitureFittings 2017-08-31 07745349 frs-core:NetGoodwill 2018-08-31 07745349 frs-core:NetGoodwill 2017-09-01 2018-08-31 07745349 frs-core:NetGoodwill 2017-08-31 07745349 frs-core:InvestmentPropertyIncludedWithinPPE 2018-08-31 07745349 frs-core:InvestmentPropertyIncludedWithinPPE 2017-09-01 2018-08-31 07745349 frs-core:InvestmentPropertyIncludedWithinPPE 2017-08-31 07745349 frs-core:LandBuildings frs-core:LeasedAssetsHeldAsLessee 2018-08-31 07745349 frs-core:LandBuildings frs-core:LeasedAssetsHeldAsLessee 2017-09-01 2018-08-31 07745349 frs-core:LandBuildings frs-core:LeasedAssetsHeldAsLessee 2017-08-31 07745349 frs-core:OwnedOrFreeholdAssets frs-core:LandBuildings 2018-08-31 07745349 frs-core:OwnedOrFreeholdAssets frs-core:LandBuildings 2017-09-01 2018-08-31 07745349 frs-core:OwnedOrFreeholdAssets frs-core:LandBuildings 2017-08-31 07745349 frs-core:MoreThanFiveYears 2017-09-01 2018-08-31 07745349 frs-core:MoreThanFiveYears 2018-08-31 07745349 frs-core:MotorVehicles 2018-08-31 07745349 frs-core:MotorVehicles 2017-09-01 2018-08-31 07745349 frs-core:MotorVehicles 2017-08-31 07745349 frs-core:OtherResidualIntangibleAssets 2018-08-31 07745349 frs-core:OtherResidualIntangibleAssets 2017-09-01 2018-08-31 07745349 frs-core:OtherResidualIntangibleAssets 2017-08-31 07745349 frs-core:PlantMachinery 2018-08-31 07745349 frs-core:PlantMachinery 2017-09-01 2018-08-31 07745349 frs-core:PlantMachinery 2017-08-31 07745349 frs-core:Secured 2018-08-31 07745349 frs-core:Unsecured 2018-08-31 07745349 frs-core:WithinOneYear 2017-09-01 2018-08-31 07745349 frs-core:WithinOneYear 2018-08-31 07745349 frs-core:CapitalRedemptionReserve 2017-09-01 2018-08-31 07745349 frs-core:CapitalRedemptionReserve 2017-08-31 07745349 frs-core:CapitalRedemptionReserve 2018-08-31 07745349 frs-core:OtherReservesSubtotal 2017-09-01 2018-08-31 07745349 frs-core:OtherReservesSubtotal 2017-08-31 07745349 frs-core:OtherReservesSubtotal 2018-08-31 07745349 frs-core:RevaluationReserve 2017-09-01 2018-08-31 07745349 frs-core:RevaluationReserve 2017-08-31 07745349 frs-core:RevaluationReserve 2018-08-31 07745349 frs-core:SharePremium 2017-09-01 2018-08-31 07745349 frs-core:SharePremium 2017-08-31 07745349 frs-core:SharePremium 2018-08-31 07745349 frs-core:ShareCapital 2017-09-01 2018-08-31 07745349 frs-core:ShareCapital 2017-08-31 07745349 frs-core:ShareCapital 2018-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses 2017-09-01 2018-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses 2017-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses 2018-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses frs-core:RestatedAmount 2017-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses frs-core:RestatedAmount 2018-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses frs-core:PriorPeriodErrorIncreaseDecrease 2017-08-31 07745349 frs-countries:Asia 2017-09-01 2018-08-31 07745349 frs-countries:RestEuropeOutsideUK 2017-09-01 2018-08-31 07745349 frs-countries:NorthAmerica 2017-09-01 2018-08-31 07745349 frs-countries:RestWorldOutsideUK 2017-09-01 2018-08-31 07745349 frs-countries:SouthAmerica 2017-09-01 2018-08-31 07745349 frs-countries:UnitedKingdom 2017-09-01 2018-08-31 07745349 frs-bus:HighestPaidDirector 2017-09-01 2018-08-31 07745349 frs-bus:PrivateLimitedCompanyLtd 2017-09-01 2018-08-31 07745349 frs-bus:CompanyLimitedByGuarantee 2017-09-01 2018-08-31 07745349 frs-bus:LimitedLiabilityPartnershipLLP 2017-09-01 2018-08-31 07745349 frs-bus:LimitedLiabilityPartnershipsSORP 2017-09-01 2018-08-31 07745349 frs-bus:FullAccounts 2017-09-01 2018-08-31 07745349 frs-bus:AbbreviatedAccounts 2017-09-01 2018-08-31 07745349 frs-bus:AbridgedAccounts 2017-09-01 2018-08-31 07745349 frs-bus:FRS102 2017-09-01 2018-08-31 07745349 frs-bus:EntityHasNeverTraded 2017-09-01 2018-08-31 07745349 frs-bus:EntityNoLongerTradingButTradedInPast 2017-09-01 2018-08-31 07745349 frs-bus:Audited 2017-09-01 2018-08-31 07745349 frs-bus:AuditExempt-NoAccountantsReport 2017-09-01 2018-08-31 07745349 frs-bus:AuditExemptWithAccountantsReport 2017-09-01 2018-08-31 07745349 frs-bus:OrdinaryShareClass1 2017-09-01 2018-08-31 07745349 frs-bus:OrdinaryShareClass1 2017-08-31 07745349 frs-bus:OrdinaryShareClass1 2018-08-31 07745349 frs-bus:OrdinaryShareClass2 2017-09-01 2018-08-31 07745349 frs-bus:OrdinaryShareClass2 2017-08-31 07745349 frs-bus:OrdinaryShareClass2 2018-08-31 07745349 frs-bus:OrdinaryShareClass3 2017-09-01 2018-08-31 07745349 frs-bus:OrdinaryShareClass3 2017-08-31 07745349 frs-bus:OrdinaryShareClass3 2018-08-31 07745349 frs-bus:OrdinaryShareClass4 2017-09-01 2018-08-31 07745349 frs-bus:OrdinaryShareClass4 2017-08-31 07745349 frs-bus:OrdinaryShareClass4 2018-08-31 07745349 frs-bus:OrdinaryShareClass5 2017-09-01 2018-08-31 07745349 frs-bus:OrdinaryShareClass5 2017-08-31 07745349 frs-bus:OrdinaryShareClass5 2018-08-31 07745349 frs-bus:PreferenceShareClass1 2017-09-01 2018-08-31 07745349 frs-bus:PreferenceShareClass1 2017-08-31 07745349 frs-bus:PreferenceShareClass1 2018-08-31 07745349 frs-bus:PreferenceShareClass2 2017-09-01 2018-08-31 07745349 frs-bus:PreferenceShareClass2 2017-08-31 07745349 frs-bus:PreferenceShareClass2 2018-08-31 07745349 frs-bus:PreferenceShareClass3 2017-09-01 2018-08-31 07745349 frs-bus:PreferenceShareClass3 2017-08-31 07745349 frs-bus:PreferenceShareClass3 2018-08-31 07745349 frs-bus:PreferenceShareClass4 2017-09-01 2018-08-31 07745349 frs-bus:PreferenceShareClass4 2017-08-31 07745349 frs-bus:PreferenceShareClass4 2018-08-31 07745349 frs-bus:PreferenceShareClass5 2017-09-01 2018-08-31 07745349 frs-bus:PreferenceShareClass5 2017-08-31 07745349 frs-bus:PreferenceShareClass5 2018-08-31 07745349 1 2017-09-01 2018-08-31 07745349 frs-core:LeasedAssets 2017-09-01 2018-08-31 07745349 frs-core:OwnedAssets 2017-09-01 2018-08-31 07745349 frs-core:CurrencyRisk 2017-09-01 2018-08-31 07745349 frs-core:MarketRisk 2017-09-01 2018-08-31 07745349 frs-core:InterestRateRisk 2017-09-01 2018-08-31 07745349 frs-core:DeferredTaxation 2017-09-01 2018-08-31 07745349 frs-core:DeferredTaxation 2017-08-31 07745349 frs-core:DeferredTaxation 2018-08-31 07745349 frs-core:OtherProvisionsContingentLiabilities 2017-09-01 2018-08-31 07745349 frs-core:OtherProvisionsContingentLiabilities 2017-08-31 07745349 frs-core:OtherProvisionsContingentLiabilities 2018-08-31 07745349 frs-core:ProvisionsDeferredTax 2018-08-31 07745349 frs-core:OtherDeferredTax 2018-08-31 07745349 frs-core:AcceleratedTaxDepreciationDeferredTax 2018-08-31 07745349 frs-core:TaxLossesCarry-forwardsDeferredTax 2018-08-31 07745349 frs-core:FurtherSpecificItem2DeferredTaxComponentTotalForDeferredTax 2018-08-31 07745349 frs-core:FurtherSpecificReserve1ComponentTotalEquity 2017-09-01 2018-08-31 07745349 frs-core:FurtherSpecificReserve1ComponentTotalEquity 2017-08-31 07745349 frs-core:FurtherSpecificReserve1ComponentTotalEquity 2018-08-31 07745349 dpl-countries:UnitedKingdom 2017-09-01 2018-08-31 07745349 dpl-countries:Europe 2017-09-01 2018-08-31 07745349 dpl-countries:NorthAmerica 2017-09-01 2018-08-31 07745349 dpl-countries:SouthAmerica 2017-09-01 2018-08-31 07745349 dpl-countries:Asia 2017-09-01 2018-08-31 07745349 dpl-countries:RestWorldOutsideUK 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales 2017-08-31 07745349 dpl-frs:CostSales 2018-08-31 07745349 dpl-frs:DistributionCosts 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses 2017-09-01 2018-08-31 07745349 frs-bus:Director1 2017-09-01 2018-08-31 07745349 frs-bus:Director1 2017-08-31 07745349 frs-bus:Director1 2018-08-31 07745349 1 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 1 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 1 2018-08-31 07745349 2 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 2 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 2 2018-08-31 07745349 3 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 3 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 3 2018-08-31 07745349 4 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 4 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 4 2018-08-31 07745349 5 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 5 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 5 2018-08-31 07745349 6 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 6 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 6 2018-08-31 07745349 7 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 7 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 7 2018-08-31 07745349 8 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 8 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 8 2018-08-31 07745349 9 2017-09-01 2018-08-31 07745349 frs-core:CurrentFinancialInstruments 9 2018-08-31 07745349 frs-core:Non-currentFinancialInstruments 9 2018-08-31 07745349 dpl-frs:Item1 2017-09-01 2018-08-31 07745349 dpl-frs:Item1 2017-08-31 07745349 dpl-frs:Item1 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item1 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item1 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item1 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item1 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item1 2017-09-01 2018-08-31 07745349 dpl-frs:Item2 2017-09-01 2018-08-31 07745349 dpl-frs:Item2 2017-08-31 07745349 dpl-frs:Item2 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item2 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item2 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item2 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item2 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item2 2017-09-01 2018-08-31 07745349 dpl-frs:Item3 2017-09-01 2018-08-31 07745349 dpl-frs:Item3 2017-08-31 07745349 dpl-frs:Item3 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item3 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item3 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item3 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item3 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item3 2017-09-01 2018-08-31 07745349 dpl-frs:Item4 2017-09-01 2018-08-31 07745349 dpl-frs:Item4 2017-08-31 07745349 dpl-frs:Item4 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item4 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item4 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item4 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item4 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item4 2017-09-01 2018-08-31 07745349 dpl-frs:Item5 2017-09-01 2018-08-31 07745349 dpl-frs:Item5 2017-08-31 07745349 dpl-frs:Item5 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item5 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item5 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item5 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item5 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item5 2017-09-01 2018-08-31 07745349 dpl-frs:Item6 2017-09-01 2018-08-31 07745349 dpl-frs:Item6 2017-08-31 07745349 dpl-frs:Item6 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item6 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item6 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item6 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item6 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item6 2017-09-01 2018-08-31 07745349 dpl-frs:Item7 2017-09-01 2018-08-31 07745349 dpl-frs:Item7 2017-08-31 07745349 dpl-frs:Item7 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item7 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item7 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item7 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item7 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item7 2017-09-01 2018-08-31 07745349 dpl-frs:Item8 2017-09-01 2018-08-31 07745349 dpl-frs:Item8 2017-08-31 07745349 dpl-frs:Item8 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item8 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item8 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item8 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item8 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item8 2017-09-01 2018-08-31 07745349 dpl-frs:Item9 2017-09-01 2018-08-31 07745349 dpl-frs:Item9 2017-08-31 07745349 dpl-frs:Item9 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item9 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item9 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item9 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item9 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item9 2017-09-01 2018-08-31 07745349 dpl-frs:Item10 2017-09-01 2018-08-31 07745349 dpl-frs:Item10 2017-08-31 07745349 dpl-frs:Item10 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item10 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item10 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item10 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item10 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item10 2017-09-01 2018-08-31 07745349 dpl-frs:Item11 2017-09-01 2018-08-31 07745349 dpl-frs:Item11 2017-08-31 07745349 dpl-frs:Item11 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item11 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item11 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item11 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item11 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item11 2017-09-01 2018-08-31 07745349 dpl-frs:Item12 2017-09-01 2018-08-31 07745349 dpl-frs:Item12 2017-08-31 07745349 dpl-frs:Item12 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item12 2017-09-01 2018-08-31 07745349 dpl-frs:CostSales dpl-frs:Item12 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item12 2018-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item12 2017-09-01 2018-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item12 2017-09-01 2018-08-31 07745349 1 2017-09-01 2018-08-31 07745349 frs-countries:EnglandWales 2017-09-01 2018-08-31 07745349 2016-08-31 07745349 2017-08-31 07745349 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 2016-09-01 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 2017-08-31 07745349 frs-core:AfterOneYear 2016-09-01 2017-08-31 07745349 frs-core:BetweenOneFiveYears 2016-09-01 2017-08-31 07745349 frs-core:BetweenOneFiveYears 2017-08-31 07745349 frs-core:ComputerEquipment 2017-08-31 07745349 frs-core:ComputerEquipment 2016-09-01 2017-08-31 07745349 frs-core:ComputerEquipment 2016-08-31 07745349 frs-core:CopyrightsPatentsTrademarksServiceOperatingRights 2017-08-31 07745349 frs-core:CopyrightsPatentsTrademarksServiceOperatingRights 2016-09-01 2017-08-31 07745349 frs-core:CopyrightsPatentsTrademarksServiceOperatingRights 2016-08-31 07745349 frs-core:DevelopmentCostsCapitalisedDevelopmentExpenditure 2017-08-31 07745349 frs-core:DevelopmentCostsCapitalisedDevelopmentExpenditure 2016-09-01 2017-08-31 07745349 frs-core:DevelopmentCostsCapitalisedDevelopmentExpenditure 2016-08-31 07745349 frs-core:FurnitureFittings 2017-08-31 07745349 frs-core:FurnitureFittings 2016-09-01 2017-08-31 07745349 frs-core:FurnitureFittings 2016-08-31 07745349 frs-core:NetGoodwill 2017-08-31 07745349 frs-core:NetGoodwill 2016-09-01 2017-08-31 07745349 frs-core:NetGoodwill 2016-08-31 07745349 frs-core:InvestmentPropertyIncludedWithinPPE 2017-08-31 07745349 frs-core:InvestmentPropertyIncludedWithinPPE 2016-09-01 2017-08-31 07745349 frs-core:InvestmentPropertyIncludedWithinPPE 2016-08-31 07745349 frs-core:LandBuildings frs-core:LeasedAssetsHeldAsLessee 2017-08-31 07745349 frs-core:LandBuildings frs-core:LeasedAssetsHeldAsLessee 2016-09-01 2017-08-31 07745349 frs-core:LandBuildings frs-core:LeasedAssetsHeldAsLessee 2016-08-31 07745349 frs-core:OwnedOrFreeholdAssets frs-core:LandBuildings 2017-08-31 07745349 frs-core:OwnedOrFreeholdAssets frs-core:LandBuildings 2016-09-01 2017-08-31 07745349 frs-core:OwnedOrFreeholdAssets frs-core:LandBuildings 2016-08-31 07745349 frs-core:MoreThanFiveYears 2016-09-01 2017-08-31 07745349 frs-core:MoreThanFiveYears 2017-08-31 07745349 frs-core:MotorVehicles 2017-08-31 07745349 frs-core:MotorVehicles 2016-09-01 2017-08-31 07745349 frs-core:MotorVehicles 2016-08-31 07745349 frs-core:OtherResidualIntangibleAssets 2017-08-31 07745349 frs-core:OtherResidualIntangibleAssets 2016-09-01 2017-08-31 07745349 frs-core:OtherResidualIntangibleAssets 2016-08-31 07745349 frs-core:PlantMachinery 2017-08-31 07745349 frs-core:PlantMachinery 2016-09-01 2017-08-31 07745349 frs-core:PlantMachinery 2016-08-31 07745349 frs-core:Secured 2017-08-31 07745349 frs-core:Unsecured 2017-08-31 07745349 frs-core:WithinOneYear 2016-09-01 2017-08-31 07745349 frs-core:WithinOneYear 2017-08-31 07745349 frs-core:CapitalRedemptionReserve 2016-09-01 2017-08-31 07745349 frs-core:CapitalRedemptionReserve 2016-08-31 07745349 frs-core:CapitalRedemptionReserve 2017-08-31 07745349 frs-core:OtherReservesSubtotal 2016-09-01 2017-08-31 07745349 frs-core:OtherReservesSubtotal 2016-08-31 07745349 frs-core:OtherReservesSubtotal 2017-08-31 07745349 frs-core:RevaluationReserve 2016-09-01 2017-08-31 07745349 frs-core:RevaluationReserve 2016-08-31 07745349 frs-core:RevaluationReserve 2017-08-31 07745349 frs-core:SharePremium 2016-09-01 2017-08-31 07745349 frs-core:SharePremium 2016-08-31 07745349 frs-core:SharePremium 2017-08-31 07745349 frs-core:ShareCapital 2016-09-01 2017-08-31 07745349 frs-core:ShareCapital 2016-08-31 07745349 frs-core:ShareCapital 2017-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses 2016-09-01 2017-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses 2016-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses 2017-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses frs-core:RestatedAmount 2016-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses frs-core:RestatedAmount 2017-08-31 07745349 frs-core:RetainedEarningsAccumulatedLosses frs-core:PriorPeriodErrorIncreaseDecrease 2016-08-31 07745349 frs-countries:Asia 2016-09-01 2017-08-31 07745349 frs-countries:RestEuropeOutsideUK 2016-09-01 2017-08-31 07745349 frs-countries:NorthAmerica 2016-09-01 2017-08-31 07745349 frs-countries:RestWorldOutsideUK 2016-09-01 2017-08-31 07745349 frs-countries:SouthAmerica 2016-09-01 2017-08-31 07745349 frs-countries:UnitedKingdom 2016-09-01 2017-08-31 07745349 frs-bus:HighestPaidDirector 2016-09-01 2017-08-31 07745349 frs-bus:PrivateLimitedCompanyLtd 2016-09-01 2017-08-31 07745349 frs-bus:CompanyLimitedByGuarantee 2016-09-01 2017-08-31 07745349 frs-bus:LimitedLiabilityPartnershipLLP 2016-09-01 2017-08-31 07745349 frs-bus:LimitedLiabilityPartnershipsSORP 2016-09-01 2017-08-31 07745349 frs-bus:FullAccounts 2016-09-01 2017-08-31 07745349 frs-bus:AbbreviatedAccounts 2016-09-01 2017-08-31 07745349 frs-bus:AbridgedAccounts 2016-09-01 2017-08-31 07745349 frs-bus:FRS102 2016-09-01 2017-08-31 07745349 frs-bus:EntityHasNeverTraded 2016-09-01 2017-08-31 07745349 frs-bus:EntityNoLongerTradingButTradedInPast 2016-09-01 2017-08-31 07745349 frs-bus:Audited 2016-09-01 2017-08-31 07745349 frs-bus:AuditExempt-NoAccountantsReport 2016-09-01 2017-08-31 07745349 frs-bus:AuditExemptWithAccountantsReport 2016-09-01 2017-08-31 07745349 frs-bus:OrdinaryShareClass1 2016-09-01 2017-08-31 07745349 frs-bus:OrdinaryShareClass1 2016-08-31 07745349 frs-bus:OrdinaryShareClass1 2017-08-31 07745349 frs-bus:OrdinaryShareClass2 2016-09-01 2017-08-31 07745349 frs-bus:OrdinaryShareClass2 2016-08-31 07745349 frs-bus:OrdinaryShareClass2 2017-08-31 07745349 frs-bus:OrdinaryShareClass3 2016-09-01 2017-08-31 07745349 frs-bus:OrdinaryShareClass3 2016-08-31 07745349 frs-bus:OrdinaryShareClass3 2017-08-31 07745349 frs-bus:OrdinaryShareClass4 2016-09-01 2017-08-31 07745349 frs-bus:OrdinaryShareClass4 2016-08-31 07745349 frs-bus:OrdinaryShareClass4 2017-08-31 07745349 frs-bus:OrdinaryShareClass5 2016-09-01 2017-08-31 07745349 frs-bus:OrdinaryShareClass5 2016-08-31 07745349 frs-bus:OrdinaryShareClass5 2017-08-31 07745349 frs-bus:PreferenceShareClass1 2016-09-01 2017-08-31 07745349 frs-bus:PreferenceShareClass1 2016-08-31 07745349 frs-bus:PreferenceShareClass1 2017-08-31 07745349 frs-bus:PreferenceShareClass2 2016-09-01 2017-08-31 07745349 frs-bus:PreferenceShareClass2 2016-08-31 07745349 frs-bus:PreferenceShareClass2 2017-08-31 07745349 frs-bus:PreferenceShareClass3 2016-09-01 2017-08-31 07745349 frs-bus:PreferenceShareClass3 2016-08-31 07745349 frs-bus:PreferenceShareClass3 2017-08-31 07745349 frs-bus:PreferenceShareClass4 2016-09-01 2017-08-31 07745349 frs-bus:PreferenceShareClass4 2016-08-31 07745349 frs-bus:PreferenceShareClass4 2017-08-31 07745349 frs-bus:PreferenceShareClass5 2016-09-01 2017-08-31 07745349 frs-bus:PreferenceShareClass5 2016-08-31 07745349 frs-bus:PreferenceShareClass5 2017-08-31 07745349 1 2016-09-01 2017-08-31 07745349 frs-core:LeasedAssets 2016-09-01 2017-08-31 07745349 frs-core:OwnedAssets 2016-09-01 2017-08-31 07745349 frs-core:CurrencyRisk 2016-09-01 2017-08-31 07745349 frs-core:MarketRisk 2016-09-01 2017-08-31 07745349 frs-core:InterestRateRisk 2016-09-01 2017-08-31 07745349 frs-core:DeferredTaxation 2016-09-01 2017-08-31 07745349 frs-core:DeferredTaxation 2016-08-31 07745349 frs-core:DeferredTaxation 2017-08-31 07745349 frs-core:OtherProvisionsContingentLiabilities 2016-09-01 2017-08-31 07745349 frs-core:OtherProvisionsContingentLiabilities 2016-08-31 07745349 frs-core:OtherProvisionsContingentLiabilities 2017-08-31 07745349 frs-core:ProvisionsDeferredTax 2017-08-31 07745349 frs-core:OtherDeferredTax 2017-08-31 07745349 frs-core:AcceleratedTaxDepreciationDeferredTax 2017-08-31 07745349 frs-core:TaxLossesCarry-forwardsDeferredTax 2017-08-31 07745349 frs-core:FurtherSpecificItem2DeferredTaxComponentTotalForDeferredTax 2017-08-31 07745349 frs-core:FurtherSpecificReserve1ComponentTotalEquity 2016-09-01 2017-08-31 07745349 frs-core:FurtherSpecificReserve1ComponentTotalEquity 2016-08-31 07745349 frs-core:FurtherSpecificReserve1ComponentTotalEquity 2017-08-31 07745349 dpl-countries:UnitedKingdom 2016-09-01 2017-08-31 07745349 dpl-countries:Europe 2016-09-01 2017-08-31 07745349 dpl-countries:NorthAmerica 2016-09-01 2017-08-31 07745349 dpl-countries:SouthAmerica 2016-09-01 2017-08-31 07745349 dpl-countries:Asia 2016-09-01 2017-08-31 07745349 dpl-countries:RestWorldOutsideUK 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales 2016-08-31 07745349 dpl-frs:CostSales 2017-08-31 07745349 dpl-frs:DistributionCosts 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses 2016-09-01 2017-08-31 07745349 frs-bus:Director1 2016-09-01 2017-08-31 07745349 frs-bus:Director1 2016-08-31 07745349 frs-bus:Director1 2017-08-31 07745349 1 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 1 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 1 2017-08-31 07745349 2 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 2 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 2 2017-08-31 07745349 3 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 3 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 3 2017-08-31 07745349 4 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 4 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 4 2017-08-31 07745349 5 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 5 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 5 2017-08-31 07745349 6 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 6 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 6 2017-08-31 07745349 7 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 7 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 7 2017-08-31 07745349 8 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 8 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 8 2017-08-31 07745349 9 2016-09-01 2017-08-31 07745349 frs-core:CurrentFinancialInstruments 9 2017-08-31 07745349 frs-core:Non-currentFinancialInstruments 9 2017-08-31 07745349 dpl-frs:Item1 2016-09-01 2017-08-31 07745349 dpl-frs:Item1 2016-08-31 07745349 dpl-frs:Item1 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item1 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item1 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item1 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item1 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item1 2016-09-01 2017-08-31 07745349 dpl-frs:Item2 2016-09-01 2017-08-31 07745349 dpl-frs:Item2 2016-08-31 07745349 dpl-frs:Item2 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item2 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item2 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item2 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item2 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item2 2016-09-01 2017-08-31 07745349 dpl-frs:Item3 2016-09-01 2017-08-31 07745349 dpl-frs:Item3 2016-08-31 07745349 dpl-frs:Item3 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item3 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item3 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item3 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item3 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item3 2016-09-01 2017-08-31 07745349 dpl-frs:Item4 2016-09-01 2017-08-31 07745349 dpl-frs:Item4 2016-08-31 07745349 dpl-frs:Item4 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item4 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item4 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item4 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item4 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item4 2016-09-01 2017-08-31 07745349 dpl-frs:Item5 2016-09-01 2017-08-31 07745349 dpl-frs:Item5 2016-08-31 07745349 dpl-frs:Item5 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item5 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item5 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item5 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item5 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item5 2016-09-01 2017-08-31 07745349 dpl-frs:Item6 2016-09-01 2017-08-31 07745349 dpl-frs:Item6 2016-08-31 07745349 dpl-frs:Item6 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item6 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item6 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item6 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item6 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item6 2016-09-01 2017-08-31 07745349 dpl-frs:Item7 2016-09-01 2017-08-31 07745349 dpl-frs:Item7 2016-08-31 07745349 dpl-frs:Item7 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item7 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item7 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item7 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item7 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item7 2016-09-01 2017-08-31 07745349 dpl-frs:Item8 2016-09-01 2017-08-31 07745349 dpl-frs:Item8 2016-08-31 07745349 dpl-frs:Item8 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item8 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item8 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item8 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item8 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item8 2016-09-01 2017-08-31 07745349 dpl-frs:Item9 2016-09-01 2017-08-31 07745349 dpl-frs:Item9 2016-08-31 07745349 dpl-frs:Item9 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item9 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item9 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item9 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item9 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item9 2016-09-01 2017-08-31 07745349 dpl-frs:Item10 2016-09-01 2017-08-31 07745349 dpl-frs:Item10 2016-08-31 07745349 dpl-frs:Item10 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item10 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item10 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item10 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item10 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item10 2016-09-01 2017-08-31 07745349 dpl-frs:Item11 2016-09-01 2017-08-31 07745349 dpl-frs:Item11 2016-08-31 07745349 dpl-frs:Item11 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item11 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item11 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item11 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item11 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item11 2016-09-01 2017-08-31 07745349 dpl-frs:Item12 2016-09-01 2017-08-31 07745349 dpl-frs:Item12 2016-08-31 07745349 dpl-frs:Item12 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item12 2016-09-01 2017-08-31 07745349 dpl-frs:CostSales dpl-frs:Item12 2016-08-31 07745349 dpl-frs:CostSales dpl-frs:Item12 2017-08-31 07745349 dpl-frs:DistributionCosts dpl-frs:Item12 2016-09-01 2017-08-31 07745349 dpl-frs:AdministrativeExpenses dpl-frs:Item12 2016-09-01 2017-08-31 07745349 1 2016-09-01 2017-08-31 07745349 frs-countries:EnglandWales 2016-09-01 2017-08-31
Registered number: 07745349
Branding Theory Limited
Unaudited Financial Statements
For The Year Ended 31 August 2018
GC Accountancy Management Service Ltd

Howes Farm
Doddinghurst Road
Brentwood
Essex
CM15 0SG
Unaudited Financial Statements
Contents
Page
Balance Sheet 1—2
Notes to the Financial Statements 3—5
Balance Sheet
Registered number: 07745349
2018 2017
Notes £ £ £ £
FIXED ASSETS
Tangible Assets 3 2,714 1,862
2,714 1,862
CURRENT ASSETS
Cash at bank and in hand 69,900 51,272
69,900 51,272
Creditors: Amounts Falling Due Within One Year 5 (24,443 ) (17,898 )
NET CURRENT ASSETS (LIABILITIES) 45,457 33,374
TOTAL ASSETS LESS CURRENT LIABILITIES 48,171 35,236
NET ASSETS 48,171 35,236
CAPITAL AND RESERVES
Called up share capital 6 1 1
Profit and Loss Account 48,170 35,235
SHAREHOLDERS' FUNDS 48,171 35,236
Page 1
For the year ending 31 August 2018 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.
Director's responsibilities
  • The member has not required the company to obtain an audit in accordance with section 476 of the Companies Act 2006.
  • The director acknowledges his responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of accounts.
  • These accounts have been prepared and delivered in accordance with the provisions applicable to companies subject to the small companies' regime.
  • The company has taken advantage of section 444(1) of the Companies Act 2006 and opted not to deliver to the registrar a copy of the company's Profit and Loss Account.
On behalf of the board
Mr Stephen Griffiths
28/01/2019

The notes on pages 3 to 5 form part of these financial statements.
Page 2
Notes to the Financial Statements
1. Accounting Policies
1.1. Basis of Preparation of Financial Statements
The financial statements are prepared under the historical cost convention and in accordance with the FRS 102 Section 1A Small Entities - The Financial Reporting Standard applicable in the UK and Republic of Ireland and the Companies Act 2006.
1.2. Turnover
Turnover is measured at the fair value of the consideration received or receivable, net of discounts and value added taxes. Turnover includes revenue earned from the sale of goods and form the rendering of services. Turnover is reduced for estimated customer returns, rebates and other similar allowances.
Rendering of services
Turnover from the rendering of services is recognised by reference to the stage of completion of the contract. The stage of completion of a contract is measured by comparing the costs incurred for work performed to date to the total estimated contract costs. Turnover is only recognised to the extent of recoverable expenses when the outcome of a contract cannot be estimated reliably.
1.3. Tangible Fixed Assets and Depreciation
Tangible fixed assets are measured at cost less accumulated depreciation and any accumulated impairment losses. Depreciation is provided at rates calculated to write off the cost of the fixed assets, less their estimated residual value, over their expected useful lives on the following bases:
Plant & Machinery 1/3 straight line
Computer Equipment 1/3 straight line
1.4. Taxation
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement of comprehensive income because of items of income or expense that are taxable or deductible in other year and items that are never taxable or deductible. The company's liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the end of the reporting period.
Deferred tax is recognised on timing differences between the carrying amounts of assets and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities are generally recognised for all taxable timing differences. Deferred tax assets are generally recognised for all deductible temporary differences to the extent that it is probable that taxable profits will be available against which those deductible timing differences can be utilised. The carrying amount of deferred tax assets is reviewed at the end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is settled or the asset realised, based on tax rates (and tax laws) that have been enacted or substantively enacted by the end of the reporting period. Deferred tax liabilities are presented within provisions for liabilities and deferred tax assets within debtors. The measurement of deferred tax liabilities and asset reflects the tax consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities.
Current or deferred tax for the year is recognised in profit or loss, except when they related to items that are recognised in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in other comprehensive income or directly in equity respectively.
Page 3
2. Average Number of Employees
Average number of employees, including directors, during the year was as follows:
2018 2017
Office and administration 1 1
1 1
3. Tangible Assets
Plant & Machinery Computer Equipment Total
£ £ £
Cost
As at 1 September 2017 805 1,987 2,792
Additions 380 2,294 2,674
As at 31 August 2018 1,185 4,281 5,466
Depreciation
As at 1 September 2017 268 662 930
Provided during the period 395 1,427 1,822
As at 31 August 2018 663 2,089 2,752
Net Book Value
As at 31 August 2018 522 2,192 2,714
As at 1 September 2017 537 1,325 1,862
4. Debtors
2018 2017
£ £
Due within one year
5. Creditors: Amounts Falling Due Within One Year
2018 2017
£ £
Corporation tax 15,794 16,038
Other taxes and social security - 278
VAT 6,770 1,180
Accruals and deferred income 350 350
Director's loan account 1,529 52
24,443 17,898
Page 4
6. Share Capital
2018 2017
Allotted, Called up and fully paid 1 1
Value Number 2018 2017
Allotted, called up and fully paid £ £ £
Ordinary shares 1 1 1 1
7. Ultimate Controlling Party
The company's ultimate controlling party is by virtue of his ownership of 100% of the issued share capital in the company.
8. General Information
Branding Theory Limited is a private company, limited by shares, incorporated in England & Wales, registered number 07745349. The registered office is 40 Avante Court, The Bittoms, Kingston upon Thames, KT1 2AN.
Page 5